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Captive audience advertising invades the classroom /

Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.

Bibliographic Details
Corporate Author: Media Education Foundation.
Other Authors: Alper, Loretta., Jhally, Sut., Poussaint, Alvin F.
Format: Video DVD
Language:English
Published: Northampton, MA : Media Education Foundation, c2003.
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001 681513
005 20051219125206.0
007 vd cvaizu
008 051206s2003 mau085 vleng d
035 |a (OCoLC)ocm52469452 
040 |a ORU  |c ORU  |d OCLCQ  |d PVU 
043 |a n-us--- 
050 4 |a LB2847  |b .C367 2003b 
049 |a PVUM 
245 0 0 |a Captive audience  |h [videorecording] :  |b advertising invades the classroom /  |c Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally. 
246 3 0 |a Advertising invades the classroom 
260 |a Northampton, MA :  |b Media Education Foundation,  |c c2003. 
300 |a 1 videodisc (45 min. + 40 min. additional footage) :  |b sd., col. ;  |c 4 3/4 in. 
538 |a DVD. 
511 0 |a Narrator: Alvin F. Poussaint. 
508 |a Camera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan. 
520 |a Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists. 
505 0 |a Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on channel one -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake. 
590 |a December05ca 
650 0 |a Education  |z United States  |x Marketing. 
650 0 |a Commercialism in schools  |z United States. 
650 0 |a Industry and education  |z United States. 
700 1 |a Alper, Loretta. 
700 1 |a Jhally, Sut. 
700 1 |a Poussaint, Alvin F. 
710 2 |a Media Education Foundation. 
994 |a C0  |b PVU 
852 0 |b DVD  |h LB2847  |i .C367 2003b (DVD)