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Captive audience advertising invades the classroom /

Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.

Bibliographic Details
Corporate Author: Media Education Foundation.
Other Authors: Alper, Loretta., Jhally, Sut., Poussaint, Alvin F.
Format: Video DVD
Published: Northampton, MA : Media Education Foundation, c2003.
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Table of Contents:
  • Advertising invades the classroom
  • The shadow curriculum : sponsored educational materials
  • Channel One : commercials in the classroom
  • Schools in need : the politics of funding
  • Sweet deals : exclusive soda contracts
  • Resisting commercialism : legislative action
  • Resisting commercialism : local activism
  • What's at stake : keeping schools public
  • More on channel one
  • More on commercialism
  • More on the politics of funding
  • More on resisting commercialism
  • More on what's at stake.