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The spread of yield management practices : the need for systematic approaches /

Bibliographic Details
Other Authors: Sfodera, Fabiola.
Format: Book
Language:English
Published: Heidelberg : Physica-Verlag, 2006.
Subjects:
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245 0 4 |a The spread of yield management practices :  |b the need for systematic approaches /  |c Fabiola Sfodera (editor). 
260 |a Heidelberg :  |b Physica-Verlag,  |c 2006. 
300 |a xvi, 153 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references. 
505 0 0 |g Pt. I.  |t Some strategic aspects of a YMS implementation --   |t Yield management in advanced systems of hotel management /  |r Fabiola Sfodera --   |t How to yield value : the Janus perspective /  |r Brian Parry and David McCaskey --   |t Human issues and the introduction of a yield management system : a case study of a 4* chain hotel /  |r Bob Brotherton and Rebecca Turner --   |t Yield management and trust : the effect of variable pricing on consumer trust in a restaurant brand /  |r Una McMahon Beattie, Adrian Palmer, Patrick McCole and Anthony Ingold --   |t Controlling the yield management process in the hospitality business /  |r Paolo Desinano, Maria Stella Minuti and Emanuela Schiaffella --   |g Pt. II.  |t Yield management : new applications --   |t Revenue management in visitor attractions : a case study of the EcoTech Centre, Swaffham, New York /  |r Julian Hoseason --   |t Revenue management in the restaurant sector /  |r Charlotte R. Rassing --   |t Revenue management and food service businesses : the case of Italy /  |r Emanuela Schiaffella --   |t Recent events, challenges and options in revenue management /  |r Paolo Desinano --   |g Pt. III.  |t Information instruments for a YMS in the hospitality industry --   |t Microsoft Fidelio : Opus 2 overview /  |r Opus 2 Revue Technologies e-yield technical brief and IDeaS Inc., Integrated Decisions and Systems. 
590 |a February06mgt 
650 0 |a Revenue management. 
700 1 |a Sfodera, Fabiola. 
938 |a Otto Harrassowitz  |b HARR  |n har050023176  |c 48.10 EUR 
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852 0 |b MAIN  |h HD60.7  |i .S67 2006