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The spread of yield management practices : the need for systematic approaches /

Bibliographic Details
Other Authors: Sfodera, Fabiola.
Format: Book
Language:English
Published: Heidelberg : Physica-Verlag, 2006.
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Table of Contents:
  • Pt. I.
  • Some strategic aspects of a YMS implementation
  • Yield management in advanced systems of hotel management /
  • Fabiola Sfodera
  • How to yield value : the Janus perspective /
  • Brian Parry and David McCaskey
  • Human issues and the introduction of a yield management system : a case study of a 4* chain hotel /
  • Bob Brotherton and Rebecca Turner
  • Yield management and trust : the effect of variable pricing on consumer trust in a restaurant brand /
  • Una McMahon Beattie, Adrian Palmer, Patrick McCole and Anthony Ingold
  • Controlling the yield management process in the hospitality business /
  • Paolo Desinano, Maria Stella Minuti and Emanuela Schiaffella
  • Pt. II.
  • Yield management : new applications
  • Revenue management in visitor attractions : a case study of the EcoTech Centre, Swaffham, New York /
  • Julian Hoseason
  • Revenue management in the restaurant sector /
  • Charlotte R. Rassing
  • Revenue management and food service businesses : the case of Italy /
  • Emanuela Schiaffella
  • Recent events, challenges and options in revenue management /
  • Paolo Desinano
  • Pt. III.
  • Information instruments for a YMS in the hospitality industry
  • Microsoft Fidelio : Opus 2 overview /
  • Opus 2 Revue Technologies e-yield technical brief and IDeaS Inc., Integrated Decisions and Systems.