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Consumer decision processes : marketing and advertising implications /

Main Author: Nicosia, Francesco M.
Corporate Author: University of California, Berkeley. School of Business Administration.
Other Authors: University of California, Berkeley. Survey Research Center.
Format: Book
Language: English
Published: Englewood Cliffs, N.J. : Prentice-Hall, 1966
Series: Prentice-Hall international series in management
Prentice-Hall behavioral sciences in business series
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HF5415.3.N5 1966
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