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Consumer decision processes : marketing and advertising implications /

Main Author: Nicosia, Francesco M.
Corporate Authors: University of California, Berkeley. School of Business Administration., University of California, Berkeley. Survey Research Center.
Format: Book
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1966.
Series:Prentice-Hall international series in management
Prentice-Hall behavioral sciences in business series
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