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Guide to political campaigns in America /

Other Authors: Herrnson, Paul S., 1958-, Campbell, Colton C., 1965-, Ezra, Marni, 1969-, Medvic, Stephen K.
Format: Book
Language: English
Published: Washington, D.C. : CQ Press, 2005
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Table of Contents:
  • Pt. I. Overview of political campaigns. Election campaigns in the United States ; The evolution of political campaigns / Paul S. Herrnson
  • pt. II. Laws and regulations governing campaigns. Laws governing suffrage / Barry C. Burden
  • Voting and ballots / David C. Kimball
  • Nomination politics : primary laws and party rules / Marni Ezra
  • An overview of campaign finance law / Anthony Corrado
  • pt. III. Voters and voting. Overview of the electorate and party identification / Peter F. Galderisi
  • Voter turnout and vote choice / David E. Campbell
  • pt. IV. The players. The candidates / Cherie D. Maestas and Cynthia R. Rugeley
  • Campaign organization and political consultants / Stephen K. Medvic
  • Political parties / Raymond J. La Raja
  • Interest groups / Peter L. Francia
  • The media / David A. Jones
  • V. Campaigning. Strategic and tactical decisions in campaigns / David Dulio
  • Campaigning for cash / Clyde Wilcox
  • Polling and research / Robert M. Eisinger
  • Campaign communications / Amy E. Jesperson
  • Debates / Nathan S. Bigelow
  • Voter mobilization / Jan E. Leighley and Tetsuya Matsubayashi
  • pt.VI. Specific campaigns. Presidential campaigns / Richard S. Conley
  • U.S. House campaigns / Paul S. Herrnson and Peter L. Francia
  • A U.S. Senate campaigns / Nicol C. Rae
  • Gubernatorial campaigns / Gary F. Moncrief
  • State House and local office campaigns / Gary F. Moncrief and Peverill Squire
  • Judicial elections / Roy A. Schotland
  • Initiatives and referena / Eric R.A.N. Smith
  • pt. VII. Campaign reform. Reform / Paul S. Hernson.