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Cracking the advertising code [videorecording] /

Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of adveritsing that are directed toward teenage consumers.

Bibliographic Details
Corporate Author: Learning Zone Express (Firm)
Other Authors: Jennings, Judy.
Format: Video DVD
Published: Owatonna, Minn. : Learning Zone Express, c2006.
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Falvey West - First Floor

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Holdings details from Falvey West - First Floor
Call Number: HF5822 .C73 2006 (DVD)
Copy 1 On Shelf