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Made to stick : why some ideas survive and others die /

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

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Main Author: Heath, Chip.
Other Authors: Heath, Dan, 1973-
Format: Book
Language:English
Published: New York : Random House, c2007.
Edition:1st ed.
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