Cover Image
Saved in:

Made to stick : why some ideas survive and others die /

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

Full description

Bibliographic Details
Main Author: Heath, Chip.
Other Authors: Heath, Dan, 1973-
Format: Book
Published: New York : Random House, c2007.
Edition:1st ed.
Tags: Add Tag
No Tags, Be the first to tag this record!

Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
Call Number: Find on map
HM1033 .H43 2007
Copy 1 Missing | Search E-ZBorrow