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Microtrends : the small forces behind tomorrow's big changes /

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms&quo...

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Bibliographic Details
Main Author: Penn, Mark J.
Other Authors: Zalesne, E. Kinney.
Format: Book
Published: New York : Twelve, 2007.
Edition:1st ed.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
Call Number: Find on map
HB3505 .P44 2007
Copy 1 Available