Cover Image
Saved in:

Microtrends : the small forces behind tomorrow's big changes /

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms&quo...

Full description

Main Author: Penn, Mark J.
Other Authors: Zalesne, E. Kinney.
Format: Book
Language:English
Published: New York : Twelve, 2007.
Edition:1st ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!