APA Citation

Berger, A. A. (2000). Media and communication research methods: An introduction to qualitative and quantitative approaches. Thousand Oaks, Calif.: Sage Publications.

MLA Citation

Berger, Arthur Asa. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. Thousand Oaks, Calif.: Sage Publications, 2000.

Warning: These citations may not always be 100% accurate.