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Media and communication research methods : an introduction to qualitative and quantitative approaches /

Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language: English
Published: Thousand Oaks, Calif. : Sage Publications, 2000
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035 |a (OCoLC)ocm43245493 
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020 |a 0761918523 (alk. paper) 
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020 |a 0761918531 (pbk. : alk. paper) 
020 |a 9780761918530 (pbk. : alk. paper) 
035 |a (OCoLC)43245493  |z (OCoLC)44398260 
049 |a PVUM 
050 0 0 |a P91.3  |b .B385 2000 
100 1 |a Berger, Arthur Asa,  |d 1933- 
245 1 0 |a Media and communication research methods :  |b an introduction to qualitative and quantitative approaches /  |c Arthur Asa Berger. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c 2000. 
300 |a xix, 295 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 265-268) and indexes. 
590 |a June08ca 
650 0 |a Mass media  |x Research  |x Methodology. 
650 0 |a Communication  |x Research  |x Methodology. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h P91.3  |i .B385 2000