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Marketing and Business Law


  1. I am researching Return on Marketing Investment. I stopped in yesterday and one of the research assistant ran a search and pulled up some articles. I tried to do the same search at home and it did not work. It does not return anything when I search for "Return on Marketing Investment"

    Start with the sugbject guide Marketing & Business onhttp://library.villanova.edu/Research/Subjects/Marketing--and-Business-Law Select Business Source Premier and try searching marketing investment and return and future. Also look at the articles to find other terms not considered. Business Full Text is available under the subject guide. When you access it remember to select in the Subject Area drop down menu BUSINESS (BUS)before beginning your search.

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Last Modified: Wednesday, June 25th, 2014