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Brand Management

Ranking & Rating Brands

These sources use various methodologies to rank and rate brands.  Not listed in any particular order.

Interbrand Best Retail Brands Widely quoted ranking for global brands.

Consumersearch Edited site that uses expert published reviews and unmediated user reviews to evaluate consumer products.

Consumer Reports Traditional product testing and evaluation publication

American Consumer Satisfaction Index  Cross industry benchmark of the quality of goods and services

Market Share Reporter Index to market share calculated and published by a variety for sources.

Business Rankings Annual Index to rankings published by a variety of sources.

J.D. Power They don't just cover cars...

Find out about brand advertising spending

Ad $ Summary includes advertising expenditures across 11 media.

Find out about new brands

Global New Product Development Search by catagory to find out what new prpducts have been introduced, search by competitor to find out how they are positioning their brands.

Get objective market research reports

  Euromonitor (Passport)

  Mintel Reports

Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.  Licensed for academic uses only.  May not be used for commercial uses.

Find out about target markets

The resources listed below are all data centric, but plenty of target market data is available in market research reports.  Don't forget to search scholarly research for studies on consumer behavior via ABI Inform, PsycInfo and Business Source Premier.

  MRI+ University Internet Reporter

  ESRI Business Analyst Online
Use this GIS tool to find demographic, consumer spending and ESRI's proprietary tapestry segmentation scheme.

Search the EASI Market Planner folder to find demographic and socioeconomic data similar to that found in ESRI

Bottom of the page, but not the barrel

These are great resources not easily catagorized but so fabulous I couldn't leave them off the list

Case studies, news and data on global marketing and advertising.

e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.

  Advertising Age Datacenter
News, reports and statistics about the advertising industry. For off campus access follow these instructions.

  SRDS (Kantar Media)
Standard Rate and Data Service (SRDS) media planners directories for consumer magazines, newspapers, and out of home advertising.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Tuesday, May 27th, 2014