Ranking & Rating Brands
These sources use various methodologies to rank and rate brands. Not listed in any particular order.
Interbrand Best Retail Brands Widely quoted ranking for global brands.
Consumersearch Edited site that uses expert published reviews and unmediated user reviews to evaluate consumer products.
Consumer Reports Traditional product testing and evaluation publication
American Consumer Satisfaction Index Cross industry benchmark of the quality of goods and services
Market Share Reporter Index to market share calculated and published by a variety for sources.
Business Rankings Annual Index to rankings published by a variety of sources.
J.D. Power They don't just cover cars...
Find out about brand advertising spending
Ad $ Summary includes advertising expenditures across 11 media.
Find out about new brands
Global New Product Development Search by catagory to find out what new prpducts have been introduced, search by competitor to find out how they are positioning their brands.
Get objective market research reports
Authorized users limited to Villanova students, faculty and staff. Use for research or private study for academic purposes only. This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. DO NOT USE IE6
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
Find out about target markets
The resources listed below are all data centric, but plenty of target market data is available in market research reports. Don't forget to search scholarly research for studies on consumer behavior via ABI Inform, PsycInfo and Business Source Premier.
MRI+ University Internet Reporter
ESRI Business Analyst Online
Use this GIS tool to find demographic, consumer spending and ESRI's proprietary tapestry segmentation scheme.
Search the EASI Market Planner folder to find demographic and socioeconomic data similar to that found in ESRI
Bottom of the page, but not the barrel
These are great resources not easily catagorized but so fabulous I couldn't leave them off the list
Case studies, news and data on global marketing and advertising.
Advertising Age Datacenter
e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
SRDS (Kantar Media)
News, reports and statistics about the advertising industry
Standard Rate and Data Service (SRDS) media planners directories for consumer magazines, newspapers, and out of home advertising.