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Business Dynamics

Pitching a New Product/Service

An elevator pitch for a new product or service has to succinctly include a description of the product/service benefits to the consumer and a description of the characteristics of the target market. 

Market Research Reports

A market research report for your product/service segment is likley to provide a snapshot of potential target markets and will bring you up to speed fast on the competitive forces at play in your market segment.  

  Mintel Reports
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.  Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.  DO NOT USE IE6

Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.  Licensed for academic uses only.  May not be used for commercial uses.

  Euromonitor (Passport)
Authorized users (on and off campus) limited to current Villanova students, faculty and staff. Use for research or private study for academic purposes only.  This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.

Pitch Advice

View these advice videos by venture capitalists and entepreneurs for tips on how to execute a willing pitch.

You can additional videos via Films on Demand, Stanford's Entepreneurship Corner and Prendisimo(set up account with Villanova email address)


lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

Citing Business Sources Using APA

APA Style Guide to Electronic Sources


Last Modified: 2017-06-14 12:50:52