Pitching a New Product/Service

An elevator pitch for a new product or service has to succinctly include a description of the product/service benefits to the consumer and a description of the characteristics of the target market. 

Market Research Reports

A market research report for your product/service segment is likley to provide a snapshot of potential target markets and will bring you up to speed fast on the competitive forces at play in your market segment.  

  Mintel Reports
Offers product and industry market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.

  MarketResearch.com Academic
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files. 
Licensed for academic uses only. May not be used for commercial uses.


  Passport (Euromonitor International)
Provides lifestyle statistics and reports, market data and analysis, and market forecasts for selected countries. Includes 6-year historic market size data for selected consumer products plus 5-year forecasts.
Authorized access (on- and off-campus) limited to current Villanova students, faculty and staff.

Pitch Advice

View these advice videos by venture capitalists and entepreneurs for tips on how to execute a willing pitch.

You can additional videos via Films on Demand, Stanford's Entepreneurship Corner and Prendisimo(set up account with Villanova email address)