Idea Generation

If you are casting about for a new product to evaluate, these sites and databases that monitor new product launches may provide the spark you need to get started.

Food Business News

Edison Awards

Consumer Electronics Show

Inc. Best New Products


Events/Trade Shows (this link is to consumer products, but you can also browse by other sectors)

  Global New Products Database (Mintel)  Limitations on Use
This source tracks new product launches around the world.  Browse the categories or insights to find out about the latest & greatest consumer products.

  ABI/INFORM Complete (ProQuest)

Company Background

You'll need to get a company profile for your new product. Finding background information about large and public companies is far easier than it is for small, new, private organizations.  For small businesses or start-ups you may only be able to get data on the number of employees, total sales/revenue and sometimes funding.  Viewing company web sites and searching trade and business news should be helpful.

  MarketLine Company Profiles (EBSCO)
Reports on large, public, private and international companies.

Provides company reports and directory information for U.S. private and public companies. Also includes consumer marketing and directory information for U.S. individuals.

  Lexis-Nexis Company Dossier
Provides full-text access to company profiles and dossiers.

  D&B Hoovers
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports.

  Passport (Euromonitor International)  Limitations on Use
Company reports on particular categories (limited to consumer goods) are especially helpful for companies that compete across a range of categories.

Great source of information on start-ups, including founders, products, competitors and funding.

Category Context

To evaluate a new product launch, you need to have some market context.  Get this by reading market research and industry reports.

  Mintel Reports  Limitations on Use Academic  Limitations on Use

  Passport (Euromonitor International)  Limitations on Use


  Lexis-Nexis Market & Industry Reports
Features BMI, Canadean, IDC, and Hoover industry profiles.

Business & Trade News

The library does not have access to services devoted to reporting product/brand level sales or advertising spending.  You may be successful in finding business or trade news that mention these data points.  In any event you should search business and trade news for items about your new product.

  Advertising Age Datacenter (AdAge)

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)


Brand Web & Social Media Analytics

Social Bakers Get analytics on facebook, YouTube & Twitter presence by brand

Alexa Get web analytics

Quantcast Get web analytics

SimilarWeb Get web analytics