New product & service successes and failures are often mentioned in the news and on web sites, but if you are at a lost and casting about for a new product to evaluate, these sites and databases monitor and award new product launches. It may be tempting to focus on new products you might find mentioned on Buzzfeed or Lifehack or even Oprah's list of favorite thing, but choosing a very niche product may prove difficult to find material on.
- Food Business News
- Edison Awards
- Consumer Electronics Show
- Inc's Coolest Products of 2018
- Nielsen Top 25 Breakthrough Innovations 2018 You need to register for this
What ever product you choose, you need to put it in context with similar products. Market research reports are written by analysts that pay close attention to the trends and developments in a category. Search the databases below to try and find data on products similar to the one you're reporting on.Mintel Insights & Analytics Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
MarketResearch.com Academic Limitations on Use
Licensed for academic uses only. May not be used for commercial uses.
Euromonitor (Passport) Limitations on Use
Authorized access (on and off campus) limited to current Villanova students, faculty and staff.
If a small, private or startup organization has brought your new product to market it will prove more difficult to find background information about the business, than if you are reporting on a new product marketed by a large publically traded company. Find out what you can from the company web site, company directories, reports and new sources.Data Axle Reference Solutions (Formerly Reference USA)
Search for credible news about your product or service across the web, in established business newspapers such as your WSJ.com subscription and business article databases listed below.
Note that the library does not subscribe to services that systematically report on product sales. Some firms do disclose such information in press releases and by way of interviews in the news.ABI/INFORM Complete (ProQuest)
Business Source Premier (EBSCO)
Advertising Age Datacenter (AdAge) Access Instructions