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Buyer Behavior

South Africa Market Demographics

  Statistics South Africa
Population, community and consumer statistics by and about South Africa

  OECD iLibrary
To browse all content including data, articles and book chapters, use the drop down menu to choose South Africa and search.  For demographic statistics navigate to OECD stat.

  Economist Intelligence Unit
Market Indicators and Forecasts includes demographic statistics.

Consumer Culture

McKinsey recenty published The Rise of the African Consumer which includes some useful insights.  The University of South Africa, Bureau of Market Research also offers some open source high quality reports on consumer behavior and attitudes.

  Passport (Euromonitor International)
Single most useful database for foreign marketing projects.  Use the Countries and Consumers tab to navigate to the Country Pulse, a chronological report on trends and Country Lifestyle a report on a wide range of consumer habits.

Search business articles (ABI Inform, Business Source Premier, ISI Emerging Markets and Lexis-Nexis) for observations and studies about buyer behavior.  Search by keywords and leverage the power of subject terms to search throughly.

Product & Market Mix

Market research or industry reports are a good way to begin studies of product positioning and market mix. 

  Passport (Euromonitor International)
This time use Euromonitor to get reports, news and statistics on the product category you've chosen. Use the Search tab and expand the category trees to check off the closes approximation of your product. Select the South Africa geography

This database has selected regional and foreign industry reports from MarketLine and Freedonia.  From the landing page search OneSource by industry keyword.

IBISWorld may have a relevant global (but not South Africa) industry report.

Price Waterhouse Coopers publishes surveys and reports on industries in S.A.  International trade associations are good sources for industry reports too.  Give these a try:


The following database can be used for information about advertising costs and media usage patterns in South Africa.

Offers information on global advertising and marketing trends including case studies, articles, reports, opinion pieces, and expenditure data. (Previous title: World Advertising Research Center)

Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, e-mail marketing, and device usage. Coverage is global.

Doing Business in South Africa

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  U.S. Commercial Service Market Research Library
Free registration required. Obtain both Country Commercial Guides and more narrowly focused market research reports.

  Global Edge
Global business knowledge site providing access to authoritative data from Michigan State University.

  World Bank Doing Business
Data and reports on business regulation for regions, 189 nations and some subnational entities and cities.

  Economist Intelligence Unit
Commerce Reports cover how to do business in S.A.

Make an Appointment for Research Help

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

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Last Modified: 2017-06-14 12:54:02