Falvey Memorial Library :: Buyer Behavior

South Africa Market Demographics

Statistics South Africa

Population, community and consumer statistics by and about South Africa
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OECD iLibrary

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Economist Intelligence Unit

Market Indicators and Forecasts includes demographic statistics.
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Consumer Culture

McKinsey recenty published The Rise of the African Consumer which includes some useful insights. The University of South Africa, Bureau of Market Research also offers some open source high quality reports on consumer behavior and attitudes.

Passport (Euromonitor International) Limitations on Use

Single most useful database for foreign marketing projects. Use the Countries and Consumers tab to navigate to the Country Pulse, a chronological report on trends and Country Lifestyle a report on a wide range of consumer habits.
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Search business articles (ABI Inform, Business Source Premier, ISI Emerging Markets and Lexis-Nexis) for observations and studies about buyer behavior. Search by keywords and leverage the power of subject terms to search throughly.

Product & Market Mix

Market research or industry reports are a good way to begin studies of product positioning and market mix.

Passport (Euromonitor International) Limitations on Use

This time use Euromonitor to get reports, news and statistics on the product category you've chosen. Use the Search tab and expand the category trees to check off the closes approximation of your product. Select the South Africa geography
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Data Axle Reference Solutions (Formerly Reference USA)

This database has selected regional and foreign industry reports from MarketLine and Freedonia. From the landing page search OneSource by industry keyword.
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IBISWorld

IBISWorld may have a relevant global (but not South Africa) industry report.
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Price Waterhouse Coopers publishes surveys and reports on industries in S.A. International trade associations are good sources for industry reports too. Give these a try:

Promotion

The following database can be used for information about advertising costs and media usage patterns in South Africa.

WARC

Offers information on global advertising and marketing trends including case studies, articles, reports, opinion pieces, and expenditure data. Formerly known as World Advertising Research Center.
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eMarketer

Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.
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