Gathering market research reports, industry profiles and trade and business news is a good way for your entire team to get acquainted with your the economic, demographic, technology, political, natural and cultural environment impacts on your product/service category.
Syndicated research reports don't always align perfectly with your clients offerings. You may need to glean what you can from broader or adjacent categories.
By smart Googling you will find additional market research, ALWAYS evaluate the information you find to judge it's quality. Consider methods used to gather and compile data, intended audience, publication purpose, author expertise and biases. If you are unsure about source credibility, make an appointment and I will walk you through assessing it.
Search the news to update market research and industry reports.IBISWorld
MarketResearch.com Academic Limitations on Use
EMIS Intelligence (Emerging Markets Information Service)
Market Share Reporter
Your marketplace trends research should surface key competitors.
The company databases listed here provide key performance indicators and in some cases SWOT analysis on the whole company level. Company and product/service news, not limited to press releases, and deep dives into web sites and social media are essential for discerning competitor strengths and weaknesses.
MarketLine Company Profiles (EBSCO)
NetAdvantage (Standard & Poor's Capital IQ)
Mergent Online Limitations on Use
Cultivating an evidence based understanding of wound care and infection is essential to designing a value based marketing solution. You do not need a medical degree to do this but you do need to rely on medical evidence and not just questionable consumer health web sites. The following list of medical databases offer access to quality health care information.UpToDate (Wolters Kluwer) Access Instructions
This is a free, publicly available resource and does not include the Library's "Find It" link in search results. To check for full text access, use the Journal Finder link on the library homepage.
Web of Science (Clarivate) Tutorial
In a business to business or business to professional marketing plan, customer analysis will rely more on learning about how many down stream demand industries and firms are operating and how they acquire their supplies. Unlike in consumer marketing, the library will not have access to relevant subscribed consumer surveys.
Use industry reports and statistical search engines and sources listed below to find out how many hospital, ambulatory care or orthopedic physicians are in operation. You may also want to search industry reports for "medical supply wholesaling"
- HEALTH CARE SUPPLY CHAIN MANAGEMENT: ELEMENTS, OPERATIONS, AND STRATEGIES.
- HEALTH CARE SUPPLY CHAIN MANAGEMENT
- American Hospitial Association web site
- American Academy of Orthopedic Surgeons
- Health Industry Distributors Association
- American Hospital Association Statistics (only available in print)
- Medical Device Manufacturers Association
- Health Industry Distributors Assocation
Search general business news and trade associations for intelligence about market trends and competitors. Use the filters in ABI Inform, Business Source Premier and Nexis Unit to limit to trade publications. Trade publications are often cited in industry reports and Statista infographics.
Scholarly research may be useful to support your marketing plan.
In addition to the databases listed below, use your WSJ.com subscription and the Bloomberg terminals in the Gmelich Finance Lab and Falvey Library.
ABI/INFORM Collection (ProQuest)
Business Source Premier (EBSCO)
Nexis Uni Limitations on Use
eMarketer (Insider Intelligence)
Advertising Insights (Kantar Media) Tutorial