Gathering market research reports, industry profiles and trade and business news is a good way for your entire team to get acquainted with the economic, demographic, technology, political, natural and cultural environment impacts on your product/service category. IBISWold reports are a great place to start.
Syndicated market research doesn't always align perfectly with your clients offerings. You may need to glean what you can from broader or adjacent categories.
By smart Googling you will find additional market research, ALWAYS evaluate the information you find to judge it's quality. Consider methods used to gather and compile data, intended audience, publication purpose, author expertise and biases. If you are unsure about source credibility, make an appointment and I will walk you through assessing it.
Search the news to update market research and industry reports. Visit trade or professional association websites often listed in industry reports.
Insurance Information Institute Trade association that serves the industry. Find facts about the industry, advocacy for the industry and
NetAdvantage (Standard & Poor's Capital IQ)
First Research Industry Profiles (ABI/INFORM Collection - ProQuest)
Market research reports, the Census Bureau and surveys provide demographic, behavioral and psychographic data on consumers.
The search interfaces for many of these databases are not intuitive. Where available use the tutorials provided or make an appointment for help with searching.
Citing the original source of a data point about a target is more persuasive than citing data twice removed. Whenever possible, trace data back to it's original source.Census Data (US Census Bureau)
Catalyst MRI Simmons Tutorial
ESRI Business Analyst Online Tutorial Access Instructions
Access courtesy of the Department of Geography & the Environment.
MarketResearch.com Academic Limitations on Use
Licensed for academic uses only. May not be used for commercial uses.
Mintel Insights & Analytics Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
Survey of Consumer Finances
Statista Global Consumer Survey Guide
Your marketplace trends research should surface key competitors.
The company databases listed here provide key performance indicators and in some cases SWOT analysis on the whole company level. Company and product/service news, not limited to press releases, and deep dives into web sites and social media are essential for discerning competitor strengths and weaknesses.
Avoid using SWOT analyses found on the free web unless you have vetted it. If you are not sure, make an appointment with me to a walk through how to evaluate a source.
Mergent Online Limitations on Use
NetAdvantage (Standard & Poor's Capital IQ)
Search general business news and trade associations for intelligence about market trends and competitors. Use the filters in ABI Inform, Business Source Premier and Nexis Uni to limit to trade publications. Trade publications are often cited in industry reports and Statista infographics.
Scholarly research may be useful to support your marketing plan.
In addition to the databases listed below, use your WSJ.com subscription and the Bloomberg terminals in the Gmelich Finance Lab and Falvey Library.
ABI/INFORM Collection (ProQuest)
Business Source Premier (EBSCO)
Factiva (Dow Jones)
Nexis Uni Limitations on Use
LexisNexis online services and the materials contained therein are under copyright by LexisNexis. All rights reserved. No part of these Services may be used except for research purposes, and the Services may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the LexisNexis Academic Library Solutions. Materials retrieved from the Services may not be duplicated in hard copy or machine-readable form without the prior written authorization of LexisNexis Academic & Library Solutions, except that limited reproduction of output is permitted solely for individual use by the Authorized User or internal distribution within the Subscribing Institution in accordance with the terms of this Agreement unless further limited or prohibited by the Copyright Act of 1976. Under no circumstances may the Materials or any portion thereof be used to create derivative products or services.
- Don't leave creating citations to the end or expect one team member to create them all.
- When using a citation generator such as ZoteroBib, begin by identifying the type of materials you are using (reports, articles, websites are most common).
- Always check the citation generated against an authoritative model.
- Review citations to make sure they are consistent. If each team member makes citations as they are working, there will surely be different interpretations of how to cite similar resources.
- Provide attribution for all the facts and data you use. Often formal citations are omitted from practical business writing, but you are writing for an academic audience so when in doubt, cite it.
Purdue OWL: APA