Customer Analysis

For this case the target customer is likely to be a business or employee of a business.  Unfortunately there are few market research reports for business to business marketing challenges.  To find out about the challenges and trends in the business likely to employ Post-It Extreme users, such as builders and contractors or manufacturing plants or restaurants, scanning industry reports should be helpful.

You may find some very interesting results by googling.  Be discriminating about using reports that don't source data presented.  See Business Sources:  How to Evaluate Them

  IBISWorld
Provides access to U.S. and global industry market research reports.

  D&B Global Business Browser
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports. Formerly known as Onesource/Avention.

  ABI/INFORM Complete (ProQuest)
In the search box, type the name of the target business and limit the document type to industry report, market report or market research.

Marketing Plan

Crafting a marketing plan is primarily a creative project.  Nontheless, expect to be able to defend your marketing recommendations by referring to studies and cases evaluating similar techniques.  You can find "how to", practitioner advice and rigerous reseach on marketing topics in books and articles discoverable in the following databases.

  WARC
Offers information on global advertising and marketing trends including case studies, articles, reports, opinion pieces, and expenditure data. Formerly known as World Advertising Research Center.

  Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.

  MRI University Internet Reporter

  eMarketer
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.

  SRDS (Kantar Media) Trial ends 3/4/18
Standard Rate & Data Service (SRDS) is a media planning tool that describes advertising opportunities, their visitors, costs and reach.

  SRDS Claritas (Kantar Media) Trial ends 3/4/18
Claritas Segmentation and Market Solutions is a data tool for understanding consumers based on Nielsen analytics. For access to Claritas Segmentation and Market Solutionsfollow these instructions

Business News & Scholarship

These are key business database give you access to general business news found in mainstream publications and academic research journals. Search them for articles about marketing techniques, category trends, competitor developments and more.

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)

  Google Scholar