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Competitive Effectiveness 3M Sp18

  Citing Business Sources Using APA
Not just for business articles


Customer Analysis

For this case the target customer is likely to be a business or employee of a business.  Unfortunately there are few market research reports for business to business marketing challenges.  To find out about the challenges and trends in the business likely to employ Post-It Extreme users, such as builders and contractors or manufacturing plants or restaurants, scanning industry reports should be helpful.

You may find some very interesting results by googling.  Be discriminating about using reports that don't source data presented.  See Business Sources:  How to Evaluate Them

  IBIS World
U.S. and global industry market research reports.

  D&B Global Business Browser (formerly Onesource/Avention)
Offers public and private company profiles and screener, industry market research reports from Marketline, Freedonia, Euromonitor and RMA updated with recent news, executive profiles and analyst reports.

  ABI/INFORM Complete (ProQuest)
In the search box, type the name of the target business and limit the document type to industry report, market report or market research.

Marketing Plan

Crafting a marketing plan is primarily a creative project.  Nontheless, expect to be able to defend your marketing recommendations by referring to studies and cases evaluating similar techniques.  You can find "how to", practitioner advice and rigerous reseach on marketing topics in books and articles discoverable in the following databases.

  WARC
Case studies, news and data on global marketing and advertising.

  Advertising Age Datacenter
News, reports and statistics about the advertising industry. For off campus access follow these instructions.

  MRI University Internet Reporter
MRI University Internet Reporter is a platform for the results of a national consumer survey useful for gaining insights into target markets and their media usage.  Only currently enrolled faculty, students and staff may use this resource for academic research and teaching.  Commercial use of this data is not permitted.  Registration with a Villanova email address is required.  Follow these registration instructions

  e-Marketer
e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.

  SRDS (Kantar Media) Trial ends 3/4/18
Standard Rate & Data Service (SRDS) is a media planning tool that describes advertising opportunities, their visitors, costs and reach.

  SRDS Claritas (Kantar Media) Trial ends 3/4/18
Claritas Segmentation and Market Solutions is a data tool for understanding consumers based on Nielsen analytics. For access to Claritas Segmentation and Market Solutionsfollow these instructions

Business News & Scholarship

These are key business database give you access to general business news found in mainstream publications and academic research journals. Search them for articles about marketing techniques, category trends, competitor developments and more.

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)

  Google Scholar

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Falvey Library, Room 222
610-519-8744



 


Last Modified: 2018-02-21 08:57:10