Good Places to Start
Market research reports and statistics on industries (fashion, apparel & retail) consumers and marketing techniques and trends.
EMarketer An aggregator of reports and data about global digital marketing.
Gartner Group Intraweb is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT. Our subscription does NOT include access to all reports.
Our Catalog Thank's to Prof Karson's active interest in recommending books for the Falvey collection, you will find many books on using social media for marketing.
Pew Internet & American Life Social science research and informed presentation on how the Internet including Web 2.0 is changing how we live and do business.
The Target Market
PsychInfo Find research on consumer behavior and developmental psychology to better understand your target market
Dissertations and Theses Full Text Amazing how many PHD's study millennials and Gen Y!
The Fashion Industry
WWD (Women's Wear Daily) The longstanding bible for the fashion industry. The online website requires a subscription for full access. Use one of the library databases.
ToBe Report Subscription Required for much content.
The following resources will help you design an effective consumer survey. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as "social surveys" or "focused group interviewing". These aren't necessarily the best resource they are just a random sample!
For a plausable estimate of the cost of developing a mobile application you may need to write app specifications and contact web application developers for estimates, alternately you may estimate the professional hours needed to develop an application and find out the going rate for talent in your area or you can rely on current secondary reports in well respected trade journals such as Mashable or Computer Weekly