Mintel Oxygen Browse the market research reports in the Lifestyles and Travel catagories.
Themed Entertainment Association Find attendance statistics for theme and water parks as well as operational guidelines
National Household Travel Survey (From the Federal Highway Administration) Get authoritative data and reports on trips!
U.S. Travel Association Industry advocacy association providing data, forecasts and survey results
American Community Survey Use the Census bureau's authoritative survey on demographic characteristics of Boston and Pittsburgh
American Factfinder2 Access the most recent 2010 Cencus data releases for Boston & Pittsburgh
SRDS Media Solutions Use the Local Market Audience Analyst to get demographic projections, PRIZM social group and lifestyle profiles, and lifestyle ranking indices. Works best with Internet Explorer.
ZoomProspector A fun tool for comparing communities or finding areas that match a profile. Underlying data self reported by cities and states.
Effective Buying Power Another comparison tool from Nielson Claritas.
Statistical Datasets (Proquest) An alternative platform for accessing census data and lifestyle profiles.
Get a feel for the towns tenor & temperament.
Identify Competing Destinations
ReferenceUSA Use the business directory to locate theme parks in proximity to your potential markets.
American Automobile Association Check out their AAA World Magazine (don't miss the recent pirce on the men's movement to take back the spa experience at Hershey!)
|Find books like these in our catalog by searching for tourism and hospitality .|
SRDS Media Solutions Suite of directories for media planners within traditonal channels.
Ad$Summary Reference work with historical ad spending by brand.
e-Marketer Database bringing together statistics and reports on digital marketing.
Advertising Red Book Traditional directory of advertising agencies
MRI+ Advertising rates for consumer magazines only.
Not all information sources are created equal. You will be expected to do due diligence on the sources you rely on. This means you should investigate and analyse the research you use.
- Research the authors credentials and expertise by searching for degrees, certifications, affiliations and other publications.
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- Analyse the document internally. Are data sources documented? Are methods for gathering data and analysing it described?
- Ascertain the financial health and longevity of the organization by checking business directories.
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