Mintel Oxygen Browse the market research reports in the Lifestyles and Travel catagories.
Themed Entertainment Association Find attendance statistics for theme and water parks as well as operational guidelines
U.S. Travel Association Industry advocacy association providing data, forecasts and survey results
Association of Travel Marketing Executives Professional association offering forum for idea generation and exchange among marketing professionals in the travel and tourism industries.
Guides to Tourism Marketing
All print books will be placed on 2 day Reserve at Falvey Memorial Library to ensure access.
Marketing for Travel & Tourism/Middleton ebook
Google "christmas attractions" or "christmas in [any location within the Hershey target market] and use the following travel sites and travel publications to identify holiday travel packages and destinations. If after you have identiied the competitive destinations and packages, contact me with questions about how to dig deeper.Readers' Guide Full Text Mega (EBSCO)
Philadelphia Inquirer, 1981- (NewsBank)
Philadelphia Business Journal (American City Business Journals)
Get to Know Your Target MarketData-Planet (Sage)
SRDS Claritas (Kantar Media) Trial ends 3/4/18
MRI University Internet Reporter
SRDS Media Solutions Suite of directories for media planners within traditonal channels.
Ad$Summary Reference work with historical ad spending by brand.
e-Marketer Database bringing together statistics and reports on digital marketing.
Advertising Red Book Traditional directory of advertising agencies
MRI+ Advertising rates for consumer magazines only.
Check out the commercials for christmas destinations on YouTube to see what's been doneAdvertising Age Datacenter (AdAge)
Browse these journals and search for additional articles on effective marketing campaigns or consumer behavior in Business Source Premier, ABI/Inform and TRID or TRB Publications Index (transportation research databases).
The following resources will help you design an effective consumer survey. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!