Market Research Reports
These reports bring together facts and analysis on a range of products and services related to turf installation and maintenance services. They are generally national in scope, but provide a good overview of trends and competitive forces.
Trade & Professional News
Landscape Management via Business Source Premier or Wilson Omnifile
Pro Magazine and Yard & Garden from Cygnus Business Media
Lifestyle & Demographic Data
SRDS (Standard Rate & Data Service) Link to the Local Market Analyst module. Only works with Internet Explorer browser
MRI+ University Internet Reporter Link to Mediamark Reporter. Must register with Villanova email. Only compatible with Internet Exploer browser. The tutorial provides tips for searching and interpreting results.
Statistical Lexis-Nexis Datasets Access to census data with maping and graphing capabilities. PRIZM segmentation data too.
AmericanFactfinder This is the portal for the Census Bureau. For current estimates of local social, economic, housing and demographic data use the American Community Survey.
ReferenceUSA Residential module may be used for prospecting potential clients. The U.S. Business module is useful for identifying competitors.
Public Property Records from County Assessors and Recorder of Deeds may be useful in determining property values. The form of the data presents challenges for interpretation and analysis. Montgomery County Assessor, Montgomery County Recorder of Deeds, Delaware County Public Records, Chester Country Public Records, Bucks County Recorder of Deeds
Zillow A real estate listing website with ariel photos of property may be useful for getting a feel for local property values.
Philadelphia Magazine Available online via Lexis-Nexis Academic
Books & Articles
Don't overlook books as a good source of information. Our Catalog has books on topics relevant to the Keystone Lawns Case. Tyre these Library of Congress subject terms:
"New business enterprises"
Search these business article databases: