Market Research Reports

These reports bring together facts and analysis on a range of products and services related to turf installation and maintenance services.  They are generally national in scope, but provide a good overview of trends and competitive forces.

Reference USA

GMID (Euromonitor)

Trade & Professional News

Lawn & Landscape

PLANET, The Professional Lawncare Network

Landscape Management via Business Source Premier or Wilson Omnifile

Pro Magazine and Yard & Garden from Cygnus Business Media

Grounds Maintenance

Lifestyle & Demographic Data

SRDS (Standard Rate & Data Service) Link to the Local Market Analyst module.  Only works with Internet Explorer browser

MRI+ University Internet Reporter Link to Mediamark Reporter.  Must register with Villanova email.  Only compatible with Internet Exploer browser.  The tutorial provides tips for searching and interpreting results.

Statistical Lexis-Nexis Datasets Access to census data with maping and graphing capabilities.  PRIZM segmentation data too.

National Opinion Polls are less precise than MRI or the Local Market Analyst, but they may provide some insight into trends.  Polling the Nation and Roper Center for Public Opinion Research

Local Data

AmericanFactfinder This is the portal for the Census Bureau.  For current estimates of local social, economic, housing and demographic data use the American Community Survey.

ReferenceUSA Residential module may be used for prospecting potential clients.  The U.S. Business module is useful for identifying competitors.

Public Property Records from County Assessors and Recorder of Deeds may be useful in determining property values.  The form of the data presents challenges for interpretation and analysis.  Montgomery County Assessor, Montgomery County Recorder of Deeds, Delaware County Public Records, Chester Country Public Records, Bucks County Recorder of Deeds

Zillow A real estate listing website with ariel photos of property may be useful for getting a feel for local property values.

Local News

Philadelphia Inquirer

Philadelphia Business Journal

Philadelphia Magazine Available online via Lexis-Nexis Academic

Main Line Times Web version

Books & Articles

Don't overlook books as a good source of information.  Our Catalog has books on topics relevant to the Keystone Lawns Case. Tyre these Library of Congress subject terms:

"Small Businesses"

"New business enterprises"



Search these business article databases:

Business Source Premier

Business Full Text

ABI Inform