Use these to look for on point books, articles and reports.
return on investment
rate of return
brand name products
online social networks
Out of Home Advertising
Sports Business Research Network Works best with Internet Explorer
MRI University Internet Reporter Works best with Internet Explorer
eMarketer Trial Database available until Febuary 19th
Delicious Tags (Linda Hauck's) Internet_metrics Marketing_metrics
Ad$Summary Spending by product and channel
SRDS Cost of advertising in print sources and directory of other advertising media. Only works with IE.
Search for mentions in trade publications such as Advertising Age.
IEG Sponsorship.com Register and some reports available free
Sports Marketing Quarterly Scholarly journal
Sports Industry News News releases only
Two handbooks on sponsorship were ordered for Falvey. We hope to have them available on Reserve by Febuary 19th. Check back then.
Not all information sources are created equal. You will be expected to do due diligence on the sources you rely on. This means you should investigate and analyse the research you use.