SRDS Local Market Audience Analyst Aggregator of consumer survey data
MRI+ Univeristy Internet Reporter National and regional consumer survey data
Pew Research Center: Millennials Report by a well respected social science research organization.
American Generations Current edition on order.
A-Z Guide to American Consumers An index to reliable demographic statisitcs on the web.
American Factfinder Basic demographic data.
Don't forget to mine market research reports and search business and psychology literature to better understand your target market. These terms may be useful to search: millennials, generation Y, youth, emerging adulthood, twentysomething.
The following resources will help you design an effective consumer survey. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!
Free (or low cost) Web Survey Tools
Global New Product Development Use this database of new packaged goods gathered by attendence at trade shows, new product announcements and researchers scouring the trade literature as well as examining shelves to learn about the competition.
GlobalADsource Register for basic access which only supports viewing thumbnails of ads. Also available via Lexis Nexis.
TESS This is a database of logos and trademarks registered with the United States Patent Office. Check this to make sure your logo or tradename is available.
Look for these books on Reserve
SRDS Media Solutions Suite of directories for media planners with in traditonal channels.
Ad$Summary Reference work with historical ad spending by brand.
e-Marketer Database bringing together statistics and reports on digital marketing.
Advertising Red Book Traditional directory of advertising agencies
Use these databases to find articles and studies in trade and academic publications.
Dissertation and Theses There are some surprising gems in this database, so ignore it at your own risk.
MedLine Not only medical literature, but covers business aspects of medicine and pharmaceutical industry.
Pharmaceutical News Index (Proquest) Fairly annoying because you have to use the FindIt button every time.
PsychInfo Index to literature on developmental psychology
Consumer Expenditure Survey How much do millennials spend on nonpresciption drugs?
Lexis-Nexis Statistical How common is the common cold? How long do chest colds last?
Market Share Reporter What are the top cold remedy brands?
Food & Drug Administration Use the resource to learn about labling and regulation of the OTC drug market.
PDR for Nonprescription drugs, Dietary Supplements and Herbs Learn about active ingredients and dosages for competing products.
UpToDate Authoritative clinical information on treatment of cold and cough