Go beyond the background provided in the case study to learn about over the counter (OTC) medications market. Market research reports provide quick insight into the forces impacting markets, trends in sales, marketing and competitors.
Claritas Segmentation and Market Solutions is a data tool for understanding consumers based on Nielsen analytics. For access to Claritas Segmentation and Market Solutionsfollow these instructions [Details]
Provides access to a wide variety of economic, social, and political indicators including data sets from the U.S. government, the International Monetary Fund, the World Trade Organization, the OECD, Eurostat, the United Nations, the world’s stock exchanges, and Zillow. Offers customized graphing and mapping. [Details]
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, e-mail marketing, and device usage. Coverage is global. [Details]
Surveys & Focus Groups
The following resources will help you design an effective consumer survey or focus group. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!
Use subscription article databases to find professonal literature and academic research on topics as they arise. How do young adults typically treat and feel about pain, intestinal distress, or the common cold? What medicine delivery systems are discussed discussed in the medical literature? What are the trends in distribution for OTC medicines?
Provides access to a wide range of academic business journals and trade magazines. Topics include management, marketing, accounting, finance, economics, international business, operations management and management information systems. Full-text access may be embargoed for up to three years. Coverage goes back to 1965.
Indexes journals, dissertations and some books in the fields of personality psychology, social psychology, educational psychology and more. Practice advanced search features with the interactive PsycINFO Tutorial.