Go beyond the background provided in the case study to learn about over the counter (OTC) medications market. Market research reports provide quick insight into the forces impacting markets, trends in sales, marketing and competitors.
ReferenceUSA Search the Onesource module
What is the McNeil product lineup? J&J Consumer Health Products List
Search GNPD to find out what new products have been introduced in the U.S. and globally in exisitng J&J consumer products catagories.Global New Products Database (Mintel) Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
Explore the demographics, consumer behavioral patterns and media consumption habits of your target market.
Find other books like this one by searching our catalog for "consumer behavior" or "marketing" and "young adults" or "generation Y" or "young consumers" or "young adult consumers"SRDS Claritas (Kantar Media) Trial ends 3/4/18
The following resources will help you design an effective consumer survey or focus group. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!
Use subscription article databases to find professonal literature and academic research on topics as they arise. How do young adults typically treat and feel about pain, intestinal distress, or the common cold? What medicine delivery systems are discussed discussed in the medical literature? What are the trends in distribution for OTC medicines?MEDLINE (Thomson Scientific / ISI Web Services)
Business Source Premier (EBSCO)
PsycINFO (ProQuest) Tutorial
ABI/INFORM Complete (ProQuest)
PDR for Nonprescription Drugs Use this reference to find brand name over the counter drugs, or to compare active ingredients and dosages.
Brand Planning for the Pharmaceutical Industry Guide to marketing drugs