Market Research

Go beyond the background provided in the case study to learn about over the counter (OTC) medications market.  Market research reports provide quick insight into the forces impacting markets, trends in sales, marketing and competitors. 

Mintel Oxygen

ReferenceUSA Search the Onesource module

Global Market Information Database (GMID)

Market Scan

What is the McNeil product lineup?  J&J Consumer Health Products List

Search GNPD to find out what new products have been introduced in the U.S. and globally in exisitng J&J consumer products catagories. 

  Global New Products Database (Mintel)  Limitations on Use
Monitors new product activity in consumer packaged goods markets worldwide.

Target Market

Explore the demographics, consumer behavioral patterns and media consumption habits of your target market.


Find other books like this one by searching our catalog for  "consumer behavior" or "marketing" and "young adults" or "generation Y" or "young consumers" or "young adult consumers"

  SRDS Claritas (Kantar Media) Trial ends 3/4/18
Claritas Segmentation and Market Solutions is a data tool for understanding consumers based on Nielsen analytics. For access to Claritas Segmentation and Market Solutionsfollow these instructions

  Data-Planet (Sage)
Provides access to a wide variety of economic, social, and political indicators including data sets from the U.S. government, the International Monetary Fund, the World Trade Organization, the OECD, Eurostat, the United Nations, the world's stock exchanges, and Zillow. Offers customized graphing and mapping.

Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.

Surveys & Focus Groups

The following resources will help you design an effective consumer survey or focus group.  Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing.  These aren't necessarily the best resource they are just a random sample!

Handbook of Online Marketing Research

Handbook for Focus Group Research

Survey Research Methods

How to Conduct Surveys a Step by Step Guide

Focus Groups a Practical Guide for Applied Research

Encyclopedia of Survey Research Methods

Sage Encyclopedia of Qualitative Research Methods

Find Articles

Use subscription article databases to find professonal literature and academic research on topics as they arise.  How do young adults typically treat and feel about pain, intestinal distress, or the common cold?  What medicine delivery systems are discussed discussed in the medical literature?  What are the trends in distribution for OTC medicines?

  MEDLINE (Thomson Scientific / ISI Web Services)

  Business Source Premier (EBSCO)

  PsycINFO (ProQuest)  Tutorial

  ABI/INFORM Complete (ProQuest)


PDR for Nonprescription Drugs  Use this reference to find brand name over the counter drugs, or to compare active ingredients and dosages.

Brand Planning for the Pharmaceutical Industry  Guide to marketing drugs