Go beyond the background provided in the case study to learn about over the counter (OTC) medications market. Market research reports provide quick insight into the forces impacting markets, trends in sales, marketing and competitors.
Authorized users (on and off campus) limited to current Villanova students, faculty and staff. Global New Products Database (GNPD) monitors new product activity in consumer packaged goods markets worldwide. [Details]
Explore the demographics, consumer behavioral patterns and media consumption habits of your target market.
Find other books like this one by searching our catalog for "consumer behavior" or "marketing" and "young adults" or "generation Y" or "young consumers" or "young adult consumers"
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions. [Details]
e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries. [Details]
Surveys & Focus Groups
The following resources will help you design an effective consumer survey or focus group. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!
Use subscription article databases to find professonal literature and academic research on topics as they arise. How do young adults typically treat and feel about pain, intestinal distress, or the common cold? What medicine delivery systems are discussed discussed in the medical literature? What are the trends in distribution for OTC medicines?
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems. [Details]
Indexes journals, dissertations and some books in the fields of personality psychology, social psychology, educational psychology and more. Practice advanced search features with the interactive PsycINFO Tutorial. [Details]
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports. [Details]