Mintel Oxygen Browse the market research reports in the Lifestyles and Travel catagories.
Themed Entertainment Association Find attendance statistics for theme and water parks as well as operational guidelines
U.S. Travel Association Industry advocacy association providing data, forecasts and survey results
Association of Travel Marketing Executives Professional association offering forum for idea generation and exchange among marketing professionals in the travel and tourism industries.
IBISWorld Search for an industry report on amusement parks
Guides to Tourism Marketing
Marketing for Travel & Tourism/Middleton ebook
Once you have defined your target market the following tools may be used to gather demographic, geographic and behavioral information about it.
Social research organizations (for example PewResearch.com) and other marketers often publish facts and observations about target markets. Before you use these sources, check out their reputation, quality and credibility. For help with this task or suggestions on reliable sources contact firstname.lastname@example.org
Market research reports usually discuss the target demographic and often have reports on marketing to particular demographics or lifestyle groups.MRI University Internet Reporter
ESRI Business Analyst Online
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Access courtesy of the Department of Geography & the Environment.
MarketResearch.com Academic Limitations on Use
Limitations on Use:
Licensed for academic uses only. May not be used for commercial uses.
The first step in the competitor analysis is to choose relevant competitors. The industry reports and news you've accessed in the catagory analysis should provide insight into firms competing in your defined market. You can also use company screeners but they tend to focus only on publically traded companies and may not offer the granularity you need about products and services as they typically focus on financial firm attributes.
Once you have identified potential competitors reading company profiles and reports will be helpful. Don't neglect looking over 10K's or annual reports for public companies.
Just as you updated industry reports with news, do so for the competitor analysis.MarketLine Company Profiles (EBSCO)