Get to Know the Hospitality/Travel Industry

Mintel Oxygen Browse the market research reports in the Lifestyles and Travel categories.

Themed Entertainment Association  Find attendance statistics for theme and water parks as well as operational guidelines

U.S. Travel Association Industry advocacy association providing data, forecasts and survey results

Association of Travel Marketing Executives  Professional association offering forum for idea generation and exchange among marketing professionals in the travel and tourism industries.

International Encyclopedia of Hospitality Management

IBISWorld Search for an industry report on amusement parks

Guides to Tourism Marketing

Marketing for Hospitality & Tourism/ Kotler

Heads in Beds:  Hospitality & Tourism Marketing/ Raza

Handbook of Marketing Research Methodologies for Hospitality & Tourism

Marketing for Travel & Tourism/Middleton ebook

Customer Analysis

Once you have defined your target market the following tools may be used to gather demographic, geographic and behavioral information about it.

Social research organizations (for example and other marketers often publish facts and observations about target markets.  Before you use these sources, check out their reputation, quality and credibility.  For help with this task or suggestions on reliable sources contact

Market research reports usually discuss the target demographic and often have reports on marketing to particular demographics or lifestyle groups.

  MRI University Internet Reporter

  ESRI Business Analyst Online  Tutorial  Access Instructions
Provides geographic analysis tools. Includes demographic, consumer spending, and business data.
Access courtesy of the Department of Geography & the Environment.

  Data-Planet (Sage)
Browse the EASI Market Planner folder for demographic, target market and lifestyle data.

  Social Explorer
Easy interface for accessing Census data.
[Details] Academic  Limitations on Use
Provides marketing reports for many demographic groups.

Find reports, interviews and data on hispanics and internet use, mobile, social media and ecommerce

Find cases and studies on advertising campaigns targeted to Latinos.

Competitor Analysis

The first step in the competitor analysis is to choose relevant competitors.  The industry reports and news you've accessed in the catagory analysis should provide insight into firms competing in your defined market.  You can also use company screeners but they tend to focus only on publically traded companies and may not offer the granularity you need about products and services as they typically focus on financial firm attributes.

Once you have identified potential competitors reading company profiles and reports will be helpful.  Don't neglect looking over 10K's or annual reports for public companies. 

Just as you updated industry reports with news, do so for the competitor analysis.

  MarketLine Company Profiles (EBSCO)

  Data Axle Reference Solutions (Formerly Reference USA)