Market Research Reports
Search for lifestyle reports based on age cohort, income group and by technology.
Advertising & Consumer Profiles
MRI + University Internet Reporter and Simmons conduct national consumer surveys to learn about buying habits, consumer attitudes and media use. Use Internet Explorer, not Firefox, with these resources.
SRDS Select Local Market Audience Analyst
American Factfinder The Census Bureau remains a great source for data on income.
SRDS The Local Market Analyst module is worth exploring for consumer demographics
Statistical Datasets Lexis-Nexis The EASI module can be used to geographically map income levels and identify consumer segments on a granular level.
Search our catalog for "online social networks" "internet marketing" "internet advertising" "facebook" "Youtube" and "social media." These are some on point titles:
Browse these on target publications
Search these databases for articles about social media risks, measurement and competitors practices.
Mutual Fund Industry
Morningstar Reseach and rating service for mutual funds and ETFs.
Mutual Fund Classes Guide by the SEC on types of funds and the regulatory environment
Investment Company Institute Trade association for investment companies and mutual funds.