Industry reports orient you to operating conditions, regulatory environment, top competitors, market trends & segmentation and economic drivers.  It is helpful to familiarize yourself with this background information about potential suppliers & distributors (partners), customers (business to business) and adjacent or substitute product competitors.  Industry reports are a starting point for the indepth research you will need to do.

IBISWorld in not the only source for industry reports.  Others can be found on the Business Subject page.

 

  IBISWorld
Provides access to U.S. and global industry market research reports.

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