Case analysis is often enriched by with external relevant research.   Successful case analysis will draw on many different type of publications including company profiles, market research, consumer surveys, business and trade news and scholarly research.

This page lists the database that offer data and analysis most pertinent to the cases assigned in this class.

scholarly research

It's hard to think of a topic not addressed in the scholary literature.  The databases listed here are good places to find research papers on business aspects of your case learning objectives including the following:  artificial intelligence, natural resource depletion, sustainability, globalization & outsourcing, supply chain disruptions, regulatory regimes, corporate social responsibility, consumer behavior and talent management.

  Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Scholar search tips

  Scopus (Elsevier)
Provides citations and abstracts to peer-reviewed journals, books, and conference proceedings in all major disciplines. Provides information on citing and cited references for each article.

  ABI/INFORM Collection (ProQuest)
Provides access to scholarly journals, dissertations, working papers, key business and economics periodicals, and country- and industry-focused reports.

  Business Source Premier (EBSCO)
Provides access to a wide range of academic business journals and trade magazines. Topics include management, marketing, finance, economics, and management information systems. Full text access may be embargoed for up to three years. Coverage goes back to 1965.

  Oxford Bibliographies (Oxford University Press)  Tutorial
Presents peer-reviewed, annotated bibliographies and expert commentary on current scholarship in selected disciplines. Villanova University has access to the following bibliographies: African American Studies, Art History, Atlantic History, Biblical Studies, British and Irish Literature, Buddhism, Cinema and Media Studies, Classics, Communication, Criminology, Environmental Science, Geography, International Relations, Islamic Studies, Latin American Studies, Management, Medieval Studies, Philosophy, Political Science, Psychology, Renaissance and Reformation, and Victorian Literature.

market research

Consumer product categories (soft drinks, meal kits) are well covered in market research databases and aim to uncover emerging trends and opportunities.

  Mintel Insights & Analytics  Limitations on Use
Offers product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Analytics advance search monitors new product activity in consumer packaged goods markets worldwide.

  Euromonitor (Passport)

  Statista  Tutorial
Statistics with pointers to trade association and other credible data sources.

marketing and advertising

Consult these marketing and advertising databases for news on trends and best practice reports.

  Advertising Age Datacenter (AdAge)  Access Instructions
Features news, reports, and statistics about the advertising industry.

  WARC
Offers information on global advertising and marketing trends including case studies, articles, reports, opinion pieces, and expenditure data. Formerly known as World Advertising Research Center.

Fintech

 

  Gartner  Limitations on Use
Features analyses, forecasts, and market statistics on IT products and services.
Subscription courtesy of Villanova UNIT.

  eMarketer
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.

International company & Industry reports

 

  EMIS Intelligence (Emerging Markets Information Service)
Delivers company and industry information together with relevant news, research, and analytics for developing markets.

  D&B Hoovers
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports.

  MarketLine Company Profiles (EBSCO)
Offers detailed reports on U.S. and foreign companies in a wide range of industries. These reports provide a description of the business, company history, key personnel, products, services, and competitors. MarketLine Industry Reports are available from the D&B Global Business Browser database.

  NetAdvantage (Standard & Poor's Capital IQ)
Offers market information, company quotes, equity index information, industry information (including the S&P Industry Surveys), and economic data.

Country level profiles

Country economic reports are also available in ABI Inform, Business Source Premier and EMIS.

 

  Economist Intelligence Unit
Features a single unified platform delivering country and regional reports and comparable data for over 200 countries. Politics, economics, the business environment and sector and industries are explained and forecasts presented. The data tab delivers time series on national accounts, monetary, demographic, trade, employment, debt & spending indicators to name a few.

  IBISWorld
See China industry reports

business news

In addition to the news subscriptions listed here, take advantage of the Bloomberg terminals in the Gmelich Finance Lab and Falvey Library.

 

  Financial Times  Limitations on Use  Access Instructions
Provides full access to the web edition which features the same content found in the print edition plus additional multimedia features, company tear sheets, interactive charting, a dictionary of financial terms, and recruitment tools. Digital access to the print edition is available via ABI/Inform and Nexis Uni.
Subscription courtesy of Villanova School of Business.

  ABI/INFORM Collection (ProQuest)
Provides access to scholarly journals, dissertations, working papers, key business and economics periodicals, and country- and industry-focused reports.

  Nexis Uni  Limitations on Use
Formerly known as LexisNexis Academic. Provides full text access to national and international newspaper and magazine articles and news transcripts, business, company, and industry information in the U.S. and abroad, and legal documents, including U.S. Federal and State court cases, and law reviews. Coverage varies.

  Business Source Premier (EBSCO)
Provides access to a wide range of academic business journals and trade magazines. Topics include management, marketing, finance, economics, and management information systems. Full text access may be embargoed for up to three years. Coverage goes back to 1965.

  Access World News (NewsBank)  Tutorial
Provides full text access to national and international newspaper articles and radio and television news transcripts. Many newspapers, including the Philadelphia Inquirer, offer full-image “page view” format. Includes user-friendly subject browse feature, as well as full text searchability. Coverage varies.