Global Cereal/Breakfast Market

  Passport (Euromonitor International)
Provides lifestyle statistics and reports, market data and analysis, and market forecasts for selected countries. Includes 6-year historic market size data for selected consumer products plus 5-year forecasts.
Authorized access (on- and off-campus) limited to current Villanova students, faculty and staff.

  Global New Products Database (Mintel)
Us this to search for examples of recently introduced cereals in various markets. The results show images of the products, packaging, ingredients, claims, price points.

  Mintel Reports
This only covers the UK and US markets.
[Details] Academic
This has a report on breakfast foods

Articles on Eating Habits

Social science, medical and psychology researchers are likely to study eating habits in different countries and among various target populations.  Try searching for breakfast or eating habits or meals or meals and the target country.  Expect to have to spend some time sifting through results.

  MEDLINE (Thomson Scientific / ISI Web Services)
Search the Medline portion of PubMed.Citations export easily to EndNote.

  Social Sciences Full Text (EBSCO)
Index to international, English language journals in psychology, sociology, anthropology, geography, economics, political science and law.

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