Company Profiles

Start your company profile by getting a company report and updating it with general business news.  Expect to search by companies and their brands.

  MarketLine Company Profiles (EBSCO)
Foreign and international public and private company reports.
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  D&B Global Business Browser
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports. Formerly known as Onesource/Avention.

  Passport (Euromonitor International)  Limitations on Use

  EMIS Intelligence (Emerging Markets Information Service)
Delivers company and industry information together with relevant news, research, and analytics for developing markets.

Market Analysis

  Economist Intelligence Unit
Market Indicators and Forecasts provide data series on demographic characteristics. The Country Report site provides solid economic and political assessment.
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  CIA - The World Factbook
A public access government publication. Each country profile tracks such demographics as population, ethnicity and literacy rates, as well as political, geographical and economic data. (Bartleby.com)
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  Passport (Euromonitor International)  Limitations on Use
Outstanding source for cultural dynamics relevant to consumer product businesses.
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  Global Edge
Global business knowledge site providing access to authoritative data from Michigan State University.
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  EMIS Intelligence (Emerging Markets Information Service)
Get an industry report for your competitive environment analysis. Limited to developing countries
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  D&B Global Business Browser
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports. Formerly known as Onesource/Avention.

Marketing Plan

  Economist Intelligence Unit
Use the Commerce report to inform your distribution, competitive environment and business objectives.
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  Passport (Euromonitor International)  Limitations on Use
Search by industry to get an report on consumer produce and services categories for your competitive environment analysis.
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  eMarketer
Understand digital communication and marketing capabilities in your target market.
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  WARC
Best source for cases, news and scholarship on international marketing campaigns and strategies. Also has top level advertising data and forecasts.
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  Global New Products Database (Mintel)  Limitations on Use
Global New Products Database (GNPD) monitors new product activity in consumer packaged goods markets worldwide. Use it to identify competitors, price points and distribution channels.
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  Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.

Marketing Encyclopedias

  Encyclopedia of Global Brands
Model articles that provide comprehensive brand analyses covering brand origin, elements, identity, strategy, equity & outlook.

  Encyclopedia of Major Marketing Campaigns

  Encyclopedia of Major Marketing Strategies

General Business News & Scholarship

Update all aspects of your research by looking for business news and when appropriate scholarship.

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)