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Market Research: Secondary Data & Studies

Know Your Target Market

bookcover.php.jpg Use the library catalog to find books on "Generation Y" millennials or "young adult consumers."


Mine the Pew Research Center's many studies and reports on the Millennials.  The Pew Research Center is a highly respected, nonpartican, often quoted, nonprofit that does polling, social science research and analysis of social issues and trends.


2011-08-26_1448.pngUse authoritative sources such as the American Communiity Survey conducted by the U.S. Census Bureau for demographics.


Take advantage of government sponsored research on employment, earnings and spending by searching the Bureau of Labor Statistics publications and data sets.2011-08-26_1741.png

Find Articles about Your Target Market

Search Business Source Premier for articles about the consumer behavior of students OR young adults OR adolescents.

Get to Know the Market/Product or Service Landscape

The following databases offer market research reports on industries or product catagories  MarketResearch.com or Mintel may have profiles on marketing to teens, young adults and students too.

Mintel (consumer goods & services)

MarketResearch.com (consumer goods & services)

ReferenceUSA Onesource

Gartner (technology)

Sports Research Network

Need Help? Make an Appointment with a Business Librarian

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Sunday, February 5th, 2012