Market Research Report
Distinguishable from industry reports in that their intended audience is marketing professionals and dive deeper into motivations and attributes of customers. Update these by visiting trade journals and association web sites typically identified in report.
Mintel Insights & Analytics Limitations on Use
Offers product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Analytics advance search monitors new product activity in consumer packaged goods markets worldwide.
Limitations on Use:
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
MarketResearch.com Academic Limitations on Use
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
Limitations on Use:
Licensed for academic uses only. May not be used for commercial uses.
Passport (Euromonitor International) Limitations on Use
Provides lifestyle statistics and reports, market data and analysis, and market forecasts for selected countries. Includes 6-year historic market size data for selected consumer products plus 5-year forecasts.
Limitations on Use:
Authorized access (on and off campus) limited to current Villanova students, faculty and staff.
Typically industry reports describe how the industry operates, identifies competitors, & outlines trends. Update these by visiting trade journals and association web sites typically identified in report.
NetAdvantage (Standard & Poor's Capital IQ)
Offers market information, company quotes, equity index information, industry information (including the S&P Industry Surveys), and economic data.
Data Axle Reference Solutions (Formerly Reference USA)
Search the Onesource module by industry
Provides access to U.S. and global industry market research reports.
Surveys designed for marketing may be the most helpful for your purposes, but many other social science organizations and trade associations (see Encyclopedia of Associations: National or google trade groups named in industry & market research reports) conduct national surveys that may be put to use. Experian Simmons conducts national consumer surveys that you should be aware of, but that we do not have access to (excepting in excerpts in Mintel Reports).
MRI University Internet Reporter
Polling the Nations
Presents public opinion poll data from surveys conducted in the U.S. and more than 100 other countries. Includes the full text of hundreds of thousands of questions and responses from thousands of surveys. Only polls using statistically valid sampling and methods are included. Covers 1986 to the present.
ICPSR (Inter-University Consortium for Political and Social Research, Institute for Social Research, University of Michigan) Access Instructions
Provides access to archived social science data and data-driven learning guides designed for the classroom. Includes information about data management and curation services available to member institutions. See Qualitative Data Repository for qualitative and multi-method data.
A free ICPSR account is required to download data. The account must be created on campus. If you are having trouble accessing ICPSR data from off campus, please contact Susan Turkel at email@example.com for help.
The Census Bureau underpins most demographic sources in the U.S. It gathers data on people (number, location, income, education, ethnicity, race), housing (types), businesses(revenue, activities, employment) and governments.
American FactFinder is a website used to distribute data collected by the United States Census Bureau.
It provides data for recent survey years for a range of geographies, including by Census tract, Zip Code Tabulation Area, Metropolitan Statistical Area, county, and state.
American FactFinder is being replaced by data.census.gov, and as of July 1, 2019, all new data are being released to that platform. American FactFinder will be taken offline on March 31, 2020.
Bureau of Labor Statistics
Provides access to a wide variety of economic, social, and political indicators including data sets from the U.S. government, the International Monetary Fund, the World Trade Organization, the OECD, Eurostat, the United Nations, the world's stock exchanges, and Zillow. Offers customized graphing and mapping.
Provides access to maps and tables of U.S. Census and American Community Survey data from 1790 through most recently released data. Also includes datasets on election, health, crime, religion, and environmental topics, as well as some international data (UK Census 2011; Canadian Census 2011; selected Eurostat data; and World Development Indicators from the World Bank.) Create a free personal account in order to save your work.
The Tapestry consumer segmentation scheme was build by ESRI using cluster analysis to group similar people by numerous attributes by geography. Underlying data sources include Census Bureau surveys and the MRI National Consumer Survey.
ESRI Business Analyst Online