Market Research Report
Distinguishable from industry reports in that their intended audience is marketing professionals and dive deeper into motivations and attributes of customers. Update these by visiting trade journals and association web sites typically identified in report.
Authorized users (on and off campus) limited to current Villanova students, faculty and staff. Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. DO NOT USE IE6
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files. Licensed for academic uses only. May not be used for commercial uses.
Authorized users (on and off campus) limited to current Villanova students, faculty and staff. Use for research or private study for academic purposes only. This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
Typically industry reports describe how the industry operates, identifies competitors, & outlines trends. Update these by visiting trade journals and association web sites typically identified in report.
NetAdvantage (Standard & Poor's, Capital IQ)
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
Search the Onesource module by industry
U.S. and global industry market research reports.
Surveys designed for marketing may be the most helpful for your purposes, but many other social science organizations and trade associations (see Encyclopedia of Associations: National or google trade groups named in industry & market research reports) conduct national surveys that may be put to use. Experian Simmons conducts national consumer surveys that you should be aware of, but that we do not have access to (excepting in excerpts in Mintel Reports).
MRI University Internet Reporter
Polling the Nations
MRI University Internet Reporter is a platform for the results of a national consumer survey useful for gaining insights into target markets and their media usage. Only currently enrolled faculty, students and staff may use this resource for academic research and teaching. Commercial use of this data is not permitted.
Registration with a Villanova email address is required. Follow these registration instructions
The database includes 18,000 surveys and 600,000 questions on more than 7,000 topics. Scope is international, from the United States to more than 100 other countries.
Inter-University Consortium for Political and Social Research (ICPSR)
Inter-university Consortium for Political and Social Research (ICPSR) offers several time series and other types of aggregate data that consist mainly of raw data derived from surveys, censuses and administrative records. The data holdings contain studies and files that cover a wide range of social science areas such as population, economics, education, health, social and political behavior, social and political attitudes, history, crime, aging, and substance abuse. Click here
for searching tips.
The Census Bureau underpins most demographic sources in the U.S. It gathers data on people (number, location, income, education, ethnicity, race), housing (types), businesses(revenue, activities, employment) and governments.
American FactFinder is a web site used to distribute data collected by the United States Census Bureau.
Bureau of Labor Statistics
It provides data for recent survey years for a range of geographies, including by Census tract, Zip Code Tabulation Area, Metropolitan Statistical Area, county, and state.
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions.
Create maps and download tables of U.S. Census & American Community Survey data from 1790 through the most recent available data. Social Explorer also offers access to a variety of other data sets, including U.S. election, health, crime, religion, & environmental data; UK Census 2011; Canadian Census 2011; selected Eurostat data (1990- 2014); and World Development Indicators (1960- 2013) from the World Bank.
The Tapestry consumer segmentation scheme was build by ESRI using cluster analysis to group similar people by numerous attributes by geography. Underlying data sources include Census Bureau surveys and the MRI National Consumer Survey.
ESRI Business Analyst Online