Distinguishable from industry reports in that their intended audience is marketing professionals and dive deeper into motivations and attributes of customers. Update these by visiting trade journals and association web sites typically identified in report.Mintel Reports
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
Licensed for academic uses only. May not be used for commercial uses.
Passport (Euromonitor International)
Authorized access (on- and off-campus) limited to current Villanova students, faculty and staff.
Typically industry reports describe how the industry operates, identifies competitors, & outlines trends. Update these by visiting trade journals and association web sites typically identified in report.NetAdvantage (Standard & Poor's, Capital IQ)
Surveys designed for marketing may be the most helpful for your purposes, but many other social science organizations and trade associations (see Encyclopedia of Associations: National or google trade groups named in industry & market research reports) conduct national surveys that may be put to use. Experian Simmons conducts national consumer surveys that you should be aware of, but that we do not have access to (excepting in excerpts in Mintel Reports).MRI University Internet Reporter
Polling the Nations
ICPSR (Institute for Social Research, University of Michigan)
A free ICPSR account is required to download data. The account must be created on-campus.
The Census Bureau underpins most demographic sources in the U.S. It gathers data on people (number, location, income, education, ethnicity, race), housing (types), businesses(revenue, activities, employment) and governments.American FactFinder
It provides data for recent survey years for a range of geographies, including by Census tract, Zip Code Tabulation Area, Metropolitan Statistical Area, county, and state.
Bureau of Labor Statistics
The Tapestry consumer segmentation scheme was build by ESRI using cluster analysis to group similar people by numerous attributes by geography. Underlying data sources include Census Bureau surveys and the MRI National Consumer Survey.