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Marketing Research

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Market Research Report

Distinguishable from industry reports in that their intended audience is marketing professionals and dive deeper into motivations and attributes of customers.  Update these by visiting trade journals and association web sites typically identified in report.

  Mintel Reports


  Euromonitor (Passport)

Industry Reports

Typically industry reports describe how the industry operates, identifies competitors, & outlines trends. Update these by visiting trade journals and association web sites typically identified in report.

  NetAdvantage (Standard & Poor's, Capital IQ)

Search the Onesource module by industry

  IBIS World

National Surveys

Surveys designed for marketing may be the most helpful for your purposes, but many other social science organizations and trade associations (see Encyclopedia of Associations:  National or google trade groups named in industry & market research reports) conduct national surveys that may be put to use.  Experian Simmons conducts national consumer surveys that you should be aware of, but that we do not have access to (excepting in excerpts in Mintel Reports).

  MRI University Internet Reporter

  Polling the Nations

  Inter-University Consortium for Political and Social Research (ICPSR)


The Census Bureau underpins most demographic sources in the U.S.  It gathers data on people (number, location, income, education, ethnicity, race), housing (types), businesses(revenue, activities, employment) and governments.

  American FactFinder

  Bureau of Labor Statistics


  Social Explorer

Consumer Segmentation

The Tapestry consumer segmentation scheme was build by ESRI using cluster analysis to group similar people by numerous attributes by geography.  Underlying data sources include Census Bureau surveys and the MRI National Consumer Survey.

ESRI Business Analyst Online

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

Additional Guides

MRI University Internet Reporter

ESRI Business Analyst Online Guide

Citing Business Sources Using APA

Business Sources:  How to Evaluate Them


Last Modified: 2017-06-14 13:15:06