You are exploring: VU > Home > Research > Course Guides > Business, Accounting, and Economics Course Guides > Principles of Marketing

Principles of Marketing

Researching Functional Beverages

Market Research Reports

Market Research reports are excellent places to begin your research.  They help define the market, identify segments, channels, key players and the competive environment. Reports on functional beverages are available in:

Trade News

To do a thorough search for trade and business news on functional beverages revise your search to include "nutraceuticals" and "drinks" as well. The best databases for finding  trade news are:

Regulatory Environment

The Food & Drug Administration regulates food labels, nutritional claims and additives.  You can browse their web site to learn more about how these topics relate to functional beverages.  Searching law reviews in LexisNexis for analyses of the regulation of funtional foods will also prove helpful.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Sunday, February 5th, 2012