You are exploring: VU > Home > Research > Course Guides > Business, Accounting, and Economics Course Guides > Marketing Research

Marketing Research


Organizations Due Diligence

Literature Review

Synonomys and related terms on Binge Drinking? Alcohol Abuse, abusive drinking, substance abuse

Comparable public health issues? AIDS, tobacco use

Target Market

  • MRI+ University Internet Reporter - MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.  How to Search and read MRI+
  • The Lifestyle Market Analyst  Use this reference book to identify consumer segments and geographic markets keyed to interests and lifestyle oriented audiences.  Use this as a bridge to the media planning services SRDS.
  • Social Trends & Indicators
  • Polling the Nation
  • Roper Center for Public Opinion Research
  • MarketResearch.com
  • Mintel Reports
  • "New Strategist " publications.  Search the Library catalog for this series of publications that profile American consumers.  Many available electronically.
lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Sunday, February 5th, 2012