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International Marketing & Trade

Goldmine for media usage and consumer trend

For a nice succinct discussion of media usage by country search for a "consumer lifestyle" report in Global Market Information Database (Euromonitor).  The sections on "communications and the internet" should be particularly helpful.


Shampoo, conditioner, hair care, salon products, toilettries, health and beauty aids, hair preparations, personal care, toilet preparations,  hygeine

Country Reports & Guides

Consult country reports to gain an understanding of the economic and commercial infrastructure of your target market.  A must read guide only available in paper in the reference section of Falvey Memorial Library is  Exporters' Encyclopedia.  This reference book provides basic information on communication, trade regulations, trade documentation requirements, transportation & business travel and summaries of regulation of consumer protection, standards, marketing, labeling, advertising and intellectual property rights.  A close second to the Exporters Encyclopedia is the Europa World Year Book.  This print only publications covers history, trade, industry, communications, transport.


These are free sites for viewing advertising.  There are many more fee based sites.

Market Research Reports

  • Mintel Oxygen  Market research reports limited to U.S. and Western European countries.  Helpful as model for fleshing out competitive landscape, market segmentation, channels, advertising and prompotion and market drivers.
  • MarketLine Market research reports from around the globe.  Include SWOT and four forces analysis.
  • Global Market Information Database(Euromonitor) Statistics and reports on industry and products as well as consumer demographic profiles. 
  • Stat-USA Globus Side search and browse the International Market Insights

 Surveying Other New Products

  • Global New Product Development  International Database of new product introductions.  Includes images, price points, packaging details, ingredients and claims.
  • Business & Industry  Index to trade publications.  Do an advanced search to find out about new product introductions, ad campaigns and markeing efforts. 


lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Sunday, February 5th, 2012