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Principles of Managerial Accounting

Business Plan Models

Business Plans Handbook


Target Market

American Factfinder is the main portal to demographic survey data gathered by the U.S. Census Bureau in American Community Surveys.  A new interface is being rolled out so you may prefer its' navigation scheme. 

Statistical Datasets (Proquest)  Use this to get demographic forecasts, EASI lifestyle profiles and for easy access to consumer expenditures elsewhere available from the Bureau of Labor Statisitcs.

SRDS Local Market Audience Analyst Works best with Internet Explorer.  Use this for demographic forecasts, and PRIZM target market profiles.

MRI+ University Internet Reporter.  Search the Philadelphia area consumer survey to find out about demographic characterisitics and media consumption habits.

Competitor Analysis

ReferenceUSA U.S. Business is a supercharged yellow pages.  It allows you to identify, map and get limited background information on businesses operating within cities, counties or zip codes or specified radiuses. 

Hoovers Company Records Directory of public and private companies.

Industry Norms & Ratios

To find industry norms and ratios for small businesses you need to know the SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System) codes. SIC and NAICS codes are classifications schemes devised to gather statistics on economic activity.  Once you have these in hand use them to look up norms and ratios in these sources.  You can use the look up features in the sources listed or find codes via these links: NAICS search SIC Search


RMA Statement Studies via ReferenceUSA Onesource, search by industry.  Print available at Information Desk, Falvey Library

Industry Norms & Key Business Ratios (From Dun & Bradstreet) Current volumes available at Information Desk, Falvey Library

Almanac of Business & Industrial Financial Ratios  (Troy) Current volume available at Information Desk, Falvey Library

Industry/Business Operating Conditions


NetAdvantage Use this to find S&P Industry Reports, providing global macro level reports.

Mergent Webreports Similar in scope to S&P Industry Reports

ValueLine Similar in scope to S&P and Mergent

ReferenceUSA OneSource Search industries for Datamonitor, BMI and Freedonia industry surveys.  Narrower in scope than S&P, Mergent or Valueline.

U.S. Census Bureau Economic Census and Surveys

 Trade News

Search trade news to find out about recent trends, developments and news.

ABI Inform

Philadelphia Inquirer

Philadelphia Business Journal  The print edition is available in the library.

Business Full Text

Business Source Premier

Google News Business




Mintel Oxygen 

GMID Euromonitor



SRDS Media Solutions


Use our catalog to find books on internet marketing such as these.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

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Last Modified: Sunday, February 5th, 2012