American Factfinder is the main portal to demographic survey data gathered by the U.S. Census Bureau in American Community Surveys. A new interface is being rolled out so you may prefer its' navigation scheme.
Statistical Datasets (Proquest) Use this to get demographic forecasts, EASI lifestyle profiles and for easy access to consumer expenditures elsewhere available from the Bureau of Labor Statisitcs.
SRDS Local Market Audience Analyst Works best with Internet Explorer. Use this for demographic forecasts, and PRIZM target market profiles.
MRI+ University Internet Reporter. Search the Philadelphia area consumer survey to find out about demographic characterisitics and media consumption habits.
ReferenceUSA U.S. Business is a supercharged yellow pages. It allows you to identify, map and get limited background information on businesses operating within cities, counties or zip codes or specified radiuses.
Hoovers Company Records Directory of public and private companies.
To find industry norms and ratios for small businesses you need to know the SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System) codes. SIC and NAICS codes are classifications schemes devised to gather statistics on economic activity. Once you have these in hand use them to look up norms and ratios in these sources. You can use the look up features in the sources listed or find codes via these links: NAICS search SIC Search
RMA Statement Studies via ReferenceUSA Onesource, search by industry. Print available at Information Desk, Falvey Library
Industry Norms & Key Business Ratios (From Dun & Bradstreet) Current volumes available at Information Desk, Falvey Library
Almanac of Business & Industrial Financial Ratios (Troy) Current volume available at Information Desk, Falvey Library
NetAdvantage Use this to find S&P Industry Reports, providing global macro level reports.
Mergent Webreports Similar in scope to S&P Industry Reports
ValueLine Similar in scope to S&P and Mergent
ReferenceUSA OneSource Search industries for Datamonitor, BMI and Freedonia industry surveys. Narrower in scope than S&P, Mergent or Valueline.
U.S. Census Bureau Economic Census and Surveys
Search trade news to find out about recent trends, developments and news.
Philadelphia Business Journal The print edition is available in the library.