Industry & Market Reports

 

  IBISWorld
Provides access to U.S. and global industry market research reports.

  Euromonitor (Passport)  Limitations on Use
Provides lifestyle statistics and reports, market data and analysis, and market forecasts for selected countries. Includes 6-year historic market size data for selected consumer products plus 5-year forecasts.

  Mintel Insights & Analytics  Limitations on Use
Offers product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Analytics advance search monitors new product activity in consumer packaged goods markets worldwide.

  MarketResearch.com Academic  Limitations on Use
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.

  First Research Industry Profiles (ABI/Inform Collection - ProQuest)
Provides industry profiles with critical analysis, statistics, and forecasts. Coverage extends back to 2009.

  Statista  Tutorial
Provides a portal to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources. Topics covered include industries, media, companies, product categories, and countries.

  Gartner  Limitations on Use
Features analyses, forecasts, and market statistics on IT products and services.
Subscription courtesy of Villanova UNIT.

  D&B Hoovers
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports.

Companies

You're likely to identify the main competitors by way of market research and industry reports, but these databases provide basic independent background on public and private companies.

Your research into competitors should start but not end with their web sites and social media.  In addition to company reports, you should seek out news about competitors in the general business press and trade journals.

  CrunchBase
Great source of information on start-ups, including founders, products, competitors and funding.

  D&B Hoovers
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports.

  Mergent Online  Limitations on Use
Provides detailed financial statements for U.S. and international public and private companies, including SEC filings and current and historical annual reports for U.S. and international public companies. Data can be downloaded in a variety of formats. Also includes country profiles.

  Morningstar Investment Research Center
Contains information on more than 30,000 stocks, mutual funds, and exchange-traded funds. Provides independent analysis, industry information, stock charts, portfolio building tools, and web-based educational tutorials.

  NetAdvantage (Standard & Poor's Capital IQ)
Offers market information, company quotes, equity index information, industry information (including the S&P Industry Surveys), and economic data.

  Fair Disclosure Wire
Provides transcripts of earnings call which are great tools for inferring strategy.

  Google Trends
Tool for discovering web search interest and comparing across time, region and related topics.

  Twexplorer
Tool for searching Twitter so see what tweets about your target. Sign up with Twitter account required.

Consumers

Market research reports provided by firms such as Mintel are a key source of insight into consumers interests and behaviors.  You may also find studies on the free internet, but examine them closely for bias, objectivity, research method, publisher/author reputation and overall credibility before use.  Scholarly studies on consumer behavior may also be helpful.

  Simmons Insights  Tutorial
Provides access to the results of a National Consumer Study (most recent studies embargoed) encompassing demographics, lifestyle statements, and consumer behaviors. Supports the creation of custom cross tabulations or quick reports.

  Statista Global Consumer Survey Guide
Offers step by step instructions for querying the Global Consumer Survey.

  PsycINFO (ProQuest)  Tutorial
Provides abstracts and indexing to journals, books, book chapters, technical reports and dissertations in all areas of psychology. This database is produced by the American Psychological Association (APA). International in scope; coverage is from 1887 to the present.

  ESRI Business Analyst Online  Tutorial  Access Instructions
Provides geographic analysis tools. Includes demographic, consumer spending, and business data.
Access courtesy of the Department of Geography & the Environment.

Business News & Scholarship

  ABI/INFORM Complete (ProQuest)
Provides access to scholarly journals, dissertations, working papers, key business and economics periodicals, and country- and industry-focused reports.

  Business Source Premier (EBSCO)
Provides access to a wide range of academic business journals and trade magazines. Topics include management, marketing, finance, economics, and management information systems. Full text access may be embargoed for up to three years. Coverage goes back to 1965.

  Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Scholar search tips

  Wall Street Journal  Limitations on Use  Access Instructions
Offers full access to all sections of the newspaper and WSJ.com website.
Access courtesy of the Villanova School of Business.

  Nexis Uni  Limitations on Use
Formerly known as LexisNexis Academic. Provides full text access to national and international newspaper and magazine articles and news transcripts, business, company, and industry information in the U.S. and abroad, and legal documents, including U.S. Federal and State court cases, and law reviews. Coverage varies.

  Listen Notes
Podcast episode search engine

Other Relevant Marketing Databases

  WARC
Offers information on global advertising and marketing trends including case studies, articles, reports, opinion pieces, and expenditure data. Formerly known as World Advertising Research Center.

  Advertising Age Datacenter (AdAge)  Access Instructions
Features news, reports, and statistics about the advertising industry.

  eMarketer
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.