Mintel Insights & Analytics Limitations on Use Access Instructions
MarketResearch.com Academic Limitations on Use
First Research Industry Profiles (ABI/INFORM Collection - ProQuest)
Gartner Limitations on Use
Subscription courtesy of Villanova UNIT.
You're likely to identify the main competitors by way of market research and industry reports, but these databases provide basic independent background on public and private companies.
Your research into competitors should start but not end with their web sites and social media. In addition to company reports, you should seek out news about competitors in the general business press and trade journals.CrunchBase
Mergent Online Limitations on Use
Morningstar Investing Center
NetAdvantage (Standard & Poor's Capital IQ)
Fair Disclosure Wire
Market research reports provided by firms such as Mintel are a key source of insight into consumers interests and behaviors. You may also find studies on the free internet, but examine them closely for bias, objectivity, research method, publisher/author reputation and overall credibility before use. Scholarly studies on consumer behavior may also be helpful.Catalyst MRI Simmons Tutorial
Statista Global Consumer Survey Guide
PsycINFO (ProQuest) Tutorial
ESRI Business Analyst Online Tutorial Access Instructions
Access courtesy of the Department of Geography & the Environment.
ABI/INFORM Collection (ProQuest)
Business Source Premier (EBSCO)
Wall Street Journal Limitations on Use Access Instructions
Access courtesy of the Villanova School of Business.
Nexis Uni Limitations on Use
Advertising Age Datacenter (AdAge) Access Instructions
eMarketer (Insider Intelligence)