Market Research Reports
Market research reports are like well written encyclopedia articles, reading them can make you sound like you know what you're talking about. But they're not all about good looks, they really do provide a good introduction to the key players, competitive forces and trends in a market. Begin your research, but do not end your research with them.
General Industry Reports
NetAdvantage Standard & Poor's Industry Surveys
IBIS World (Trial until 3/7/2011)
Frost & Sullivan (Trial until 2/24/2011)
Consumer Surveys, Demographics & Lifestyles
To understand your target market, take advantage of national consumer surveys, publically available demographic data, and consumer segmention profiles.
MRI+ University Internet Reporter (Works best with Explorer browser) Comsumer survey data
SRDS Local Market Audience Analyst (Works best with Explorer browser) Demographic and psychographic data.
Statistical Datasets (Lexis-Nexis) Demographic data and PRIZM segmention data.
Roper Poll Index to public opinion polls
American Factfinder Portal to U.S. census of population and economy
Pew Research Center A nonpartisan social science and public opinion research organization.
SRDS Standard Rate & Data Service Directory of consumer magazines, newspapers, out of home, and direct advertising outlets.
Advertising Age Data Center Statistical data on ad spending.
Ad $ Summary Annual total spending by broad channel by brand
Gale Directory of Publications & Broadcast Media
Ad Ag Advertising Century (historical)
Advertising Now. Online Sorry it is really a print book
Gabay's Copywriter's Compendium
Global New Product Development
Trade News & Consumer Behavior Research
Dissertations & Theses Full Text
Communication & Mass Media Complete
Advertising Red Book Directory of advertisers and advertising agencies
eMarketer Aggregator of reports, statistics, and interviews on digital marketing
Our Catalog Search it to find books on practical aspects of advertising & marketing
Advertising Age Encyclopedia of Advertising We only have it in print.....