This course guide was created for COM 4002: Quantitative Research in Communication.  Below you'll find a range of resources to help you complete your research assignment. You can contact me about getting started; finding data, statistics, or analysis; finding out if you can get access to a specific resource; citing your sources; or anything in between. 

Use the links on the left to navigate around this course guide.

What is Quantitative research? 

It is research that gathers data that can be numerically coded and measured. It uses mathematical methods of analysis to develop a statistical picture of a trend or connection. 

Required Textbooks 

Your textbooks are available to borrow through Falvey Library's Reserve program! Check the links below for current availability. 

Wrench, J. S., Thomas-Maddox, C., Richmond, V. P., & McCroskey, J. C. (2015). Quantitative research methods for communication: A hands-on approach (3rd ed.). New York, NY: Oxford University Press. 

American Psychological Association (2020). Publication manual of the American Psychological Association (7th ed.). Washington, DC: American Psychological Association. (APA Manual)


  • Purdue OWL Guide to APA Citation
  • For those trickier scenarios (how do I cite my class notes?  how do I cite a blog post?), try searching the APA Style Blog.  
  • Zotero
    Zotero is a free tool to help you collect, organize, cite, and share research. Just download web browser and word processor plugins to get started, or to cite quickly without saving your references, use the Zbib tool.