You are exploring: VU > Home > Research > Course Guides > Competitive Effectiveness Fall 2012 Hershey Entertainment & Resorts

Competitive Effectiveness Fall 2012 Hershey Entertainment & Resorts

Industry & Market Research Reports

Search for reports on travel, amusement parks, theme parks and your target markets.

  Mintel Reports

  IBIS World



Extend what you've learned by exploring related trade association web site.

Themed Entertainment Association  Find attendance statistics for theme and water parks as well as operational guidelines

U.S. Travel Association Industry advocacy association providing data, forecasts and survey results

Association of Travel Marketing Executives  Professional association offering forum for idea generation and exchange among marketing professionals in the travel and tourism industries.

The Competition

Market Reports will identify companies that compete in the catagory.  Find out more about the competing firms via company profiles and trade news.  Don't forget search for news about competing properties events, offerings and promotions.  Don't just search by firm name but also by property or destination.  Do explore competitors web sites but also find out what consumers learn about destinations via travel sites and news.

Company Profiles

  MarketLine Company Profiles


  Lexis Nexis Academic

Trade News

  ABI/INFORM Complete (ProQuest)

  Philadelphia Business Journal (American City Business Journals)

  Business Source Premier (EBSCO)

AAA World Magazine Mid Atlantic


Target Market

Start out by getting some qualitative information on your target market by searching market research reports such as Mintel or Marketresearch.com.  Get quantitative demographic data from the Census, consumer surveys and market segmentations schemes.

  American FactFinder

  SRDS (Kantar Media)


Esri's Tapestry Segmentation for use with SRDS and Statistical Datasets EASI module

  MRI+ University Internet Reporter

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

How-to Videos & Guides

SRDS Local Market Audience Analyst

Business Presentations

Citing Business Sources Using APA



Last Modified: Wednesday, September 4th, 2013