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Competitive Effectiveness Fall 2012 IMG

Industry Reports

Ingest multiple reports on the structure and recent history of the news industry for greater perspective and insight into the challenges facing your client.  Keep in mind industry reports tend to highlight the business problems marketing strategies are designed to solve.

  NetAdvantage (Standard & Poor's, Capital IQ)
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.

  Value Line Investment Survey
Designed to help investors analyze and select stocks by performing a broad range of functions including sorting, filtering (screening), graphing and reporting on individual stocks and groups of stocks.

  Congressional Research Service (CRS) Reports
Congressional Research Service (CRS) is a think tank that provides research reports to members of Congress. Reports also collected at http://digital.library.unt.edu/explore/collections/CRSR/.  CRS does not make even its non-confidential publications directly available to the public online. The Federation of American Scientists endeavors to provide current, regularly updated public access to as many non-confidential CRS reports as possible. These reports are provided without congressional or CRS authorization as a public service. The U.S. Department of State also provides a selection of Congressional Research Service (CRS) Reports and Issue Briefs at http://fpc.state.gov/c18185.htm.

  Mintel Reports
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.  Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.  DO NOT USE IE6

  IBIS World
U.S. and global industry market research reports.

Browse Journalism Trade Associations and Research Institutes

American Press Institute

The Knight Foundation

National Newspaper Association

Newspaper Association of America

Columbia Journalism Review

Pew Research Center's Project for Excellence in Journalism

Follow and Search Trade News

Editor and Publisher "is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. "

  Communication & Mass Media Complete (EBSCO)
Best single database covering journalism issues.

Competitor Analysis

The competitor SWOT analysis should begin with company profiles and proceed to uncover business news and analysis about competitors.  One of the challenges will be to identify the corporate entities owning many of Philadelphia Media Network's competitors and the dirth of information available about privately owned firms.

Media Directories

Use media directories to identify competitors.

  SRDS (Kantar Media)
Use the newspaper media tab.

Free directory for finding newspapers, magazines, TV stations and radio (in the local listings).

  Gale directory of publications and broadcast media
REF PN4867.G28

Business Directories

Use general business directories to get company profiles and reports.  Many news properties are private companies or subsidiaries of larger organizations.

  Lexis Nexis Academic
Use the company search

  MarketLine Company Profiles

  Hoover\'s Company Records (ProQuest)

Use the U.S, Businesses module

Target Market Analysis

Your target market is 18-34 year olds in the Philadelphia metropolitan area.  Your team needs to do a thorough analysis of the demographic, economic, social and technological trends acting on and shaped by this demographic.  Census data and secondary consumer surveys will provide the raw data for your analysis.

  Mintel Reports

  Euromonitor (Passport)

  American FactFinder

  Pew Internet & American Life
Independent research on the social impact of the internet.

  MRI+ University Internet Reporter



  American FactFinder
American FactFinder is a web site used to distribute data collected by the United States Census Bureau.
It provides data for the lowest level of geography, to largest geographic entities, from zip code areas, to Census tracts.

  ESRI Community Tapestry

  Statistical Insight (ProQuest)

Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.  Licensed for academic uses only.  May not be used for commercial uses.

Professional Guides & Business Insight

Business books, scholarly articles and trade news provide invaluable insight into how to execute and assess comprehensive marketing plans.

  Catalog at Falvey
Keyword and subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with facets such as topic, era, language or region. Facets are located on the right hand side of the results screen.

  Business Source Premier (EBSCO)

  ABI/INFORM Complete (ProQuest)

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

How-to Videos & Guides

SRDS Local Market Audience Analyst

Business Presentations

Citing Business Sources Using APA


MRI+ Tutorial


Last Modified: Wednesday, September 4th, 2013