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Engineering Entrepreneurship III

Business Plans

Business Plans Handbook


SBA Small Business Planner

Seven Steps to a Successful Business Plan

Harvard Business Review on Entrepreneurship

Search our Catalog for more books on writing a business plan. Browse the results to distinguish between practical guides and scholarly studies of business planning behaviors.   The following subject terms work:

  • Business Planning
  • New Business Enterprises
  • Entrepreneurship
  • Small Business
  • Strategic planning

Some additional effective keywords:

  • Start-ups
  • New Ventures

Operations and Risk Assessment

While you may not need to be lawyered up, before embarking on a new enterprise,product or service, you will need to become familiar with the laws and regulations likey to impact your project. 

Lexis-Nexis Academic

Pennsylvania Open For Business

Budgeting & Finance

BizMiner This database offers a start-up report showing typical profit and loss statements.

Paywizard Free salary survey data, useful for estimating labor costs.

Statistical Insight Access to Economic Research Instiutie salary surveys

Primary Marketing Research

Encyclopedia of Survey Research Methods

Questionnaires Design

Focus Groups:  A Practical Guide for Applied Research

Ethnography for Marketers

Asking Questions the Definitive Guide to Questionnaire Design

To find additional "how to" books on conducting primary market research, try searching the following subjects in our Catalog:

  • Questionnaires
  • Social Sciences-Research
  • Social Surveys
  • Interviewing
  • Focused Group Interviewing
  • Social Sciences-Methodology

Free Online Survey Tools

These are some popular and free web survey tools.  The free versions don't have all the functionality of subscription access, but are still quite good.

SurveyMonkey  This is the one I've used with success....



Search our catalog for practical guides to advertising and marketing.  Many of the books on online.

Marketing Subject Guide

Advertising Topic Guide

eMarketer  Reports and statistics on digital marketing

In Class Work

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

afry Alfred Fry
Science and Engineering Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 224


Last Modified: Friday, June 24th, 2016