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MRI+ University Internet Reporter (Legacy Interface)

This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.

MRI+ University Internet Reporter (Legacy Interface)
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.


Last Modified: Tuesday, September 6th, 2011