Market Research and American Business 1935-1965 (Adam Matthew Digital)

Market Research and American Business 1935-1965 (Adam Matthew Digital)
Offers access to studies, reports and proposals generated for major American consumer brands by the Institute for Motivational Research lead by Ernest Dichter. Dichter is credited as a leading motivational research (MR) practitioner by applying a psychoanalytic approach to deciphering consumer decisions. These primary market research sources are presented in tandem with an Ad Gallery. Sourced from the Hagley Museum, Duke University and Advertising Archives.


Tutorial

A tutorial for this resource can be found at: https://youtu.be/sZaFsawMSHM