J. Walter Thompson: Advertising America (Adam Matthew Digital)

J. Walter Thompson: Advertising America (Adam Matthew Digital)
Facilitates access to select internal documents of J. Walter Thompson, an American advertising agency from the late 1800s to the late 1900s. The wide-ranging documents are not limited to visual ads and copy, but also include staff meeting minutes, new client prospecting records, and client account studies detailing the firm's relationship management with clients. Iconic campaigns such as “7Up, The uncola,” “Kraft, What’s for dinner?” and “The Marines, A few good men” are detailed as are their accounts with Ford, Unilever, GE, Kentucky Fried Chicken, Pan Am, Scott Paper and others. Sourced from archives housed at the Hartman Center for Sales, Advertising & Marketing History, Duke University.