Industry & Market Research Reports

Industry and market research reports are convenient overviews providing concise data and insights into the workings of a defined market. Typically industry profiles describe industry suppliers, customers, competitors, market size, trends, operating conditions and list trade publications and associations.

The scope and nature of industry reports vary depending on how the category is defined by activity, geography, and intended audience. For example some reports are national, whereas others are regional or global. The detailed level of activity also varies. Some industries are very narrowly defined for example to include only rehabilitation facilities whereas others may cover all healthcare facilities. Finally some reports are written for potential investors, whereas others are written with the marketing professional or business strategist in mind.

Even very recently published industry profiles should be updated by searching trade news, browsing trade association sites, and whenever practical speaking to insiders.

 Industry Profiles

ABI/INFORM Collection (ProQuest)
Search by industry keyword or NAICS code and limit results to Source Type, reports.  Aggregates foreign and US reports from Business Monitor International, First Research and others..

BizMiner offers "Sole Proprietor and Start-Up" and "Industry Financial Reports" with average income statements, cash flows, balance sheet and financial ratios for benchmarking and projections for smaller private enterprises. Offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. It is searchable by keyword, SIC code or industry cluster.

Bureau of Labor Statistics Industries at a Glance
Brings together data on employment, unemployment, hiring, productivity, earnings, hours, union representation, and injuries by NAICS code

D&B Hoovers
Offers public and private company and industry information including company profiles, market research reports from Marketline, Freedonia, Euromonitor, and RMA updated with recent news, executive profiles, and analyst reports.

EMIS Intelligence (Emerging Markets Information Service)
Emerging Markets Information Service (EMIS) aggregates industry reports from several publishers including Oxford Economics, BMI, MarketLine, Euromonitor, and many others.  Limited to developing economies.  Choose country, reports tab and then filter by industry

Falvey Library Catalog (Books & Media)
Several online reports available by searching Plunkett Research as the author.

First Research Industry Profiles (ABI/INFORM Collection - ProQuest)
Provides industry profiles with critical analysis, statistics, and forecasts. Coverage extends back to 2009.

Gartner  Limitations on Use
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.

Global Edge
Michigan State University curates quality free resources by industry

U.S. and global industry market research reports for 4 digit NAICS code and additional narrower specialized categories. Academic  Limitations on Use
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.

Mintel Insights & Analytics  Limitations on Use  Access Instructions
Indepth research reports for consumer products and services written for marketing professionals.

NetAdvantage (Standard & Poor's Capital IQ)
Broadly defined US industries.  The gold standard for an industry report.

Passport (Euromonitor International)  Limitations on Use
Our subscription includes consumer products and services.  Excellent global coverage.  Reports most useful for marketing managers.

Pitchbook  Limitations on Use  Access Instructions
Provides data on companies, deals and investors in the private equity and venture capital space.

Plunkett's Industry Almanacs

Offers statistics, articles, and reports on sporting goods, participation, fans, media, and facilities. Formerly known as Sports Business Research Network.

Provides a portal to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources. Topics covered include industries, media, companies, product categories, and countries.

Statistical Insight (ProQuest)  Tutorial
Occasionally the full text of trade association reports for industries or markets are available in this general index to statistics of all kinds.

U.S. Census Business & Industry
Mostly monthly, quarterly, annual and 5 year data by NAICS code.

U.S. Commercial Service Market Research Library
Free registration required. Unpredictable coverage for foreign markets, but worthwhile checking.

Value Line Investment Survey
Brief one page industry profiles designed for investors.